Yes campaign ‘don’t care’ slogan could save Indigenous Voice to Parliament, Taco Bell marketing expert claims

A marketing expert has come up with a new slogan for the Yes campaign to try to win back voters after the latest poll showed the Voice referendum will fail.

Andrew Howie, Taco Bell’s chief marketing officer, warned that the Yes campaign needed a slogan to counter the No side’s catchy slogan: “If you don’t know, vote No.”

The simple marketing of the No campaign has given it a huge 57-43 lead nationally, with Tasmania the only state still backing the Yes side.

Mr Howie’s solution is for the Yes campaign to also simplify its message.

‘My campaign slogan is: “If you don’t care, just vote yes!” he wrote on LinkedIn.

While he admitted that “no one has asked for” his advice, his intervention was prompted by “having had quite a few conversations lately with various people who either don’t understand or don’t care about the Voice referendum.”

Andrew Howie, the chief marketing officer at Taco Bell, said on LinkedIn (pictured) that the Yes campaign needs a slogan to counter the No side’s position: “If you don’t know, vote No.”

“I try to explain that it is very unlikely that a successful outcome will affect them in any way,” he said.

Mr. Howie’s marketing savviness drew particular support from social media users.

“The Yes campaign could use some more marketing help to simplify the message,” one person wrote, although another poster disagreed that it was a complicated issue.

“The Constitution is not a detailed document,” they wrote.

“The details may be determined and changed by the government of the day through the legislative process.

‘It’s the idea that counts. The idea is to give First Nations people a say in matters that affect them. Very easy.’

Another contributor said that she ‘I said the same thing,” as Mr Howie said.

“It simply has no impact on white Australia,” they wrote.

“When I read the No argument, I got so angry at their fear-mongering and sinister, suggestive ambiguity.”

Another said they loved the idea and that ‘You should write for Albo’, while one called for more support by ‘turning it into a meme at high speed’.

However, there was one naysayer who wrote that ‘If they do care, they will vote No everywhere!’

Daily Mail Australia contacted Mr Howie for further comment.

The advice came as support for The Voice sank to a new low, with every state except Tasmania on the verge of voting ‘no’, while Prime Minister Anthony Albanese’s performance rating plummeted.

The Resolve Political Monitor survey, published in Nine newspapers on Monday, found that 43 percent of voters supported a plan to enshrine indigenous voices in the constitution, a drop of 20 points from a year ago .

Andrew Howie (pictured) admitted the Yes campaign had not been asked for his advice

The simple marketing of the No campaign has given it a huge 57-43 lead nationally, with Tasmania the only state still backing the Yes side. Members of the Yolngu people are pictured during the Garma festival on Sunday, August 6, 2023

Over the past month, the percentage of voters who are certain they will vote no increased from 33 percent to 37 percent, while the percentage of voters who say they are likely to vote no remains unchanged at 12 percent.

According to the poll, 16 percent of voters are still undecided.

The percentage of Australians in favor of the referendum has fallen for the fifth month in a row, and since the last survey Victoria has moved to a majority No state, leaving Tasmania as the only jurisdiction left in the Yes camp.

To pass, the “Yes” campaign will need more than 50 percent of the vote nationwide and in four of the six states.