Could THIS be John Lewis’ next Christmas ad? AI predicts what this year’s ad will look like – and it’s a real tearjerker

Every winter, households across Britain get foggy-eyed at John Lewis’ latest Christmas advert.

From 2021’s “Unexpected Guest” featuring an alien crash landing on Earth to 2016’s “Buster the Boxer” featuring a dog jumping on a trampoline, these ads tickle our hearts like no other.

Although there are still four months to go before Christmas, some people are already so excited about the ad that they are speculating what it could be about.

Leeds-based marketing agency Boutique commissioned AI chatbot ChatGPT to predict the plot for the 2023 John Lewis ad.

The script features a pocket watch left behind in a cozy coffee house in a picturesque snowy village – but does it live up to John Lewis’ reputation?

As Emily examines the pocket watch, the ad delves into a heartwarming series of flashbacks, with several people from different time periods in history receiving the pocket watch as a gift. Each flashback shows the watch’s journey through time, connecting generations of people who have cherished and passed on the watch

Boutique’s team asked ChatGPT to “predict the next John Lewis Christmas ad.”

It came with a script for an ad titled “A Timeless Gift – “Celebrate the Magic of Giving.”

The ad opens with a picturesque snowy village illuminated by the warm glow of street lamps. In the heart of the village is a cozy coffee house, with windows full of people laughing and enjoying hot drinks.

The narrator says, “In a village where time stood still, the magic of Christmas was about to unfold.”

In the next scene, a young barista named Emily can be seen working behind the counter, serving drinks and interacting with the customers. She has a “warm smile and a welcoming demeanor,” according to ChatGPT.

When Emily sees an old pocket watch on the table, she picks it up and examines it.

The watch has been “worn but still ticking,” ChatGPT explains.

As Emily examines the pocket watch, the ad delves into a heartwarming series of flashbacks, with several people from different time periods in history receiving the pocket watch as a gift.

Each flashback shows the watch’s journey through time, connecting generations of people who have cherished and passed on the watch.

In the present day, Emily decides to repair and restore the pocket watch. And as she explores its history, she learns about its significance to the village. With the watch restored to its former glory, Emily places it back on the table where she found it, accompanied by a small note that reads, “For the next chapter”

AI’s predictions come as John Lewis dumped the agency behind his tear-jerking Christmas ads – in favor of the marketing geniuses who brought Margaret Thatcher to Downing Street

In the present day, Emily decides to repair and restore the pocket watch.

And as she explores its history, she learns about its significance to the village.

With the watch restored to its former glory, Emily puts it back on the table where she found it, accompanied by a small note that reads, “For the next chapter.”

As Christmas Eve approaches, the village is decorated with lights and decorations. People gather at the coffee shop, and Emily’s act of kindness inspires them to undertake their own acts of giving.

On Christmas morning, the coffee house is bustling with activity. Emily smiles as she “witnesses the joy and connection that has been rekindled among the villagers.”

Meanwhile, the narrator says, “For in giving we find the true essence of Christmas.”

Finally, the ad ends with a shot of the pocket watch on the table, the hands ticking forward as the camera pans out, bringing the whole village together to celebrate.

The text on the screen reads: ‘A Timeless Gift: Celebrating the Magic of Giving’, before the John Lewis logo appears and the screen goes black.

AI’s predictions come as John Lewis dumped the agency behind his tear-jerking Christmas ads – in favor of the marketing geniuses who brought Margaret Thatcher to Downing Street.

Saatchi & Saatchi will lead the Christmas TV campaign this year and the launch of a joint John Lewis and Waitrose loyalty card next year.

Simon Bollon, managing director at Boutique, said: ‘The John Lewis Christmas ad is an important part of the marketing world and with Megaforce and Saatchi & Saatchi teaming up for this year’s ad we can expect something bigger and better than we’ve seen before . Sorry AI, but we think you’re losing this one…”

Could THIS be the new Miss United Kingdom? Wonderful candidates for the next election queen are revealed, but there is a HUGE catch

Researchers have used artificial intelligence to create “ideal” pageant queen candidates as part of an investigation into the beauty standards of Miss United Kingdom and other global competitions.

The experts of Big Green Wall used the online image generator Midjourney for this, which yielded a surprising variety of results for each country.

While Miss United Kingdom was thought to be influenced by Princess Diana, other countries were inspired by athletes, Bollywood and even Marilyn Monroe.

Yet these images often feature “very unattainable body proportions,” researchers said, with “supermodel-like facial structures that can only be achieved through cosmetic surgery or genetics.”

Great Green Wall founder Sam Phoenix wrote, “Beauty standards can vary drastically from country to country, so it was fascinating to see how well the AI ​​was able to mimic those unique beauty standards within a ‘pageant’ setting.

“While some countries showed similarities, especially those close to each other, the AI ​​was able to create a self-contained representation of its interpretation of each country’s beauty standards.”

Miss United Kingdom: Researchers believe the bot took inspiration from Princess Diana (this photo will not be used)