How Lady Amelia Windsor uses her growing platform to promote sustainable living

Whether she’s strutting the catwalk, posing on the front of glossy magazines or gracing the latest society on her knees with her fashionable presence, it’s clear that Lady Amelia Windsor is one of the most insanely lucky clubs in Britain.

Like her Windsor cousins, and like Princess Margaret’s grandchildren, Lady Amelia is what you might call a “satellite royal” – impossibly well-connected, an occasional guest on the balcony of Buckingham Palace and yet free to do largely as she pleases.

The socialite turns 28 today and has modeled for Dolce & Gabbana, is currently signed to fashion agency Storm and still has time to discuss her passions for the environment with 104,000 followers on Instagram.

At one point, she modeled underwear made from seaweed and wood pulp.

The royal appearance, shining in green during a Noblesse Oblige fashion show in 2022

Lady Amelia on the balcony of Buckingham Palace for Trooping the Color in 2017

The Windsor family tree shows Lady Amelia’s descent from Prince Edward, Duke of Kent – a cousin of the late Queen

Lady Amelia is the granddaughter of Prince Edward, Duke of Kent, making her third cousin to the Prince of Wales and 43rd in line to the throne.

Lady Amelia was educated at the exclusive St Mary’s, Ascot, where boarders pay more than £45,000 a year, and seems to boast brains as well as looks (Tatler once described her as ‘the most beautiful royal’).

She took a year out of education to travel around India and Thailand before studying Italian at the University of Edinburgh.

Since graduating, Amelia has pursued a mixed career consisting of modeling, fashion design, and writing for Tatler, among others. She has appeared on the cover of the magazine.

In the books of Storm Management, the agency that once represented Kate Moss, Lady Amelia has modeled for brands like Dolce & Gabbana.

The agency tells us about her latest ventures: “Most recently, Amelia teamed up with luxury knitwear brand Brora, where she drew inspiration from her love of the sea and donated a portion of all sales to the Blue Marine Foundation.

Amelia is extremely committed to supporting sustainable fashion and her Instagram features many of the sustainable brands she is passionate about. ‘

In 2021, she attracted more attention than ever by posing for Alexander Clementine in Polaroid style wearing an eco-friendly baby pink bra made from seaweed and wood pulp.

Lady Amelia is a huge fan of social media and regularly shares glimpses of her undoubtedly glamorous life with her followers.

Lady Amelia Windsor attended the Green Carpet Fashion Awards ‘Sharing The Table’ dinner at London’s Treehouse Hotel

Lady Amelia Windsor attends the launch of the Pretty Ballerinas x Amelia Windsor sustainable footwear collection on March 22

In 2001, Lady Amelia modeled an eco-friendly triangle bra made from wood pulp and seaweed for Alexander Clementine

She regularly posts her style tips on Instagram, along with news about her collaborations with jewelry specialist Alice van Cal, among others.

Of her enthusiasm for social media – and Instagram in particular (operated by Meta), she says: “Everyone can be creative and imaginative.

“I also love that we can share all the beautiful and meaningful things we see and hear in the world. I find it so inspiring and uplifting.”

One of her more recent ventures was last month’s Great Big Green Week.

Lady Amelia shared a photo of herself trapped in a community garden and said, “There’s nothing better than putting your hands in the ground while having a nice chat with new friends.

The Earl of St Andrews with his wife Sylvana and their children Edward, Lord Downpatrick, Lady Amelia Windsor and Lady Marina Windsor on the balcony of Buckingham Palace before Trooping the Color

Lady Amelia Windsor pictured at the Chelsea Flower Show earlier this summer in May

Lady Amelia Windsor attends the Royal Academy of Arts Summer Exhibition 2022 preview party on June 15

Lady Amelia Windsor revealed her love of second-hand clothes by saying this is all she wore to college in an interview for Hello Fashion in 2023

If she speaks the green language, she does – using a local eco-friendly dry cleaner to keep her clothes in top shape. She also tries to mend her own clothes.

Speak with The TelegraphLady Amelia insisted she’s not the type to wear an outfit once and then throw it away.

“The clothes I wear on Instagram are mostly for events and borrowed from different brands,” she explains.

Instead, the royal family revealed that she tries to live as environmentally consciously as possible and often buys vintage at Portobello Market, near her home in Notting Hill.

An advocate for sustainable fashion and revamping old pieces, Amelia also sold her old clothes on the fashion marketplace app Depop in 2021 to raise money for an animal charity.

On Instagram, the royal family explained that they put a selection of used clothes up for sale after cleaning out their wardrobe and that any money they made from the sale would go to the animal protection organization Cross River Gorilla Project.

Ladies Marina and Amelia Windsor (centre) with the Duke of Kent, their grandfather, arrive at Buckingham Palace for the Queen’s belated Christmas lunch in 2019

On Instagram, the royal family explained that they put a selection of used clothes up for sale after cleaning out a wardrobe

Amelia listed some of her old stuff at Depop and explained how all proceeds would go to charity

Lady Amelia Windsor pleaded guilty to using a plastic cup at the Souldrop festival in Bedfordshire

All thirteen items she uploaded to the site have now been sold.

Amelia also announced her new role as editor for Talia Collective, an online sustainability magazine, as of October 2020

Online, the digital magazine is described as “product information and sustainability criteria to help you find the items that fit your own values.”

‘We want to inspire our shoppers and readers to take more steps towards conscious living.’