It’s official… COFFEE has overtaken tea as Britain’s favourite drink, study finds
It’s official… COFFEE has overtaken tea as Britain’s favorite drink, according to research
- Research shows that four percent more of the population regularly receives coffee than tea
Britain’s iconic love affair may be over — because coffee has become the country’s drink of choice, a new study shows.
According to the Statistica Global Consumer review, four percent more of the population gets the caffeinated drink regularly than the classic main meal.
And supermarkets bought nearly double the number of packs of coffee compared to tea, according to researchers from global research firm Kantar.
This is despite rising prices, with some stores even putting security labels on instant jars to stop shoplifters.
“The truth is that tea is becoming obsolete. While the country is clearly still embracing it, coffee just has an extra touch of excitement,” food and beverage expert Aidy Smith told me. The Sunday times.
According to the Statistica Global Consumer review, four percent more of the population regularly gets coffee than tea
Food and beverage expert Aidy Smith labeled tea ‘obsolete’ and says coffee adds a ‘pinch of excitement’
You can do so much with coffee too. The ability to serve it in so many ways with so many flavor variations and with so much creativity has led to it being embraced at such a high level. I mean, what’s the equivalent of latte art to tea? Tea bag art? I do not think so.’
The sentiment was echoed by top executives at coffee giant Nespresso – who praised the drink’s versatility.
“More than ever before, people are connecting with coffee from morning to night – whether that’s a flat white for breakfast, an iced latte on the go, or an espresso martini at night,” Anna Lundstrom, the CEO of the company in the UK and Ireland operation , added.
She claims the culture behind coffee is “more dynamic and exciting” – where Britons can delve into the regions, flavors and styles of coffee.
And Ludstrom believes the UK is now a land of dedicated coffee aficionados.
This is despite prices for instant coffee being above £10 in many shops, while staff at a North East London Co-op franchise placed ‘display only’ coffee pots on shelves this week after a 200g pot Kenco Smooth instant coffee 13 per cent in price.
It came after the British Retail Consortium (BRC) said rising coffee costs were to blame for food price inflation of 15.4 percent in May.