White Fox Boutique moguls buy $25million Vaucluse mansion: Georgia and Daniel Contos purchase house down the road from $34.5million property in Sydney’s ritzy eastern suburbs

Less than two years after purchasing their first mansion in Sydney’s posh eastern suburbs, fashion power couple Georgia, 32, and Daniel Contos, 33, have bought another.

While the founders of White Fox Boutique’s first home in the waterfront suburb of Vaucluse netted them $34.5 million by the end of 2021, the new one, just down the street, cost just $25 million.

However, their first purchase in Vaucluse needs some work as it was built in 1976, so the Contos reportedly needed a place to stay in the meantime.

A $3.7 million application to tear down part of the first house and rebuild it was approved by the City Council last week. Domain reported.

Their new shelter is much older – it was built in the 1920’s – but is believed to be in good condition with a recent refurbishment and is fit to walk in and go straight home.

The power couple’s new home (pictured) costs $25 million and is slightly up from the one they bought two years ago for $34 million

Despite having no background in the fashion industry, the couple has found success at White Fox Boutique

Being able to spend $60 million on real estate in two years and having enough left over to spend many millions more on renovations shows just how far the glamor couple has come.

The couple started selling clothes on eBay in 2013 in their early twenties, offering the latest fashion trends at affordable prices.

Despite having no background in the industry, the venture turned out to be a huge success and was the beginning of the brand carried by the likes of Kardashian sisters Sofia Richie, Hailey Baldwin and Emily Ratajkowski.

“I had a full-time job so I had no idea it would become as big as it is today or be recognized by a lot of people I meet,” Georgia Contos previously told Daily Mail Australia.

She said social media was the main driver of the label’s success.

“I had no money when I started the company, so if we hadn’t used Instagram I don’t think it would have gotten this big,” she said.

Covid-19 lockdowns saw their business skyrocket as shoppers flock to the retailer to stock up on activewear and loungewear for those extra hours at home.

They had a massive 154 percent surge in activewear sales after NSW shut down for the second time in June 2021.

The brand has also gone international, with a showroom in Los Angeles and influencers wearing their bikinis, dresses and hoodies.

Not that it’s all been smooth sailing, with a backlash coming in early 2022 when some accused the label of ripping off styles from smaller brands.

Influencers and small businesses took to social media to share side-by-side comparisons of the Australian fashion label’s designs, questioning originality.

A series of social media posts accused White Fox Boutique of selling designs similar to clothing from Australian and international brands Mr Winston, Miaou and Dion Lee.

Their new abode (pictured) was built in the 1920s but has undergone a recent refurbishment and is walk-in and ready to move into

The grand Mediterranean-style home (pictured) they bought two years ago at 1,200 square feet and including a pool

Ilah Watson was one of the small business owners who pointed the finger at the label for creating designs that resembled products sold by other brands.

In an Instagram post, Ms. Watson shared an image of a blue miniskirt sold by her online store Vesper.co alongside an almost identical design from White Fox.

“Am I crazy, or…?” she wrote.

In a video uploaded to TikTok, a number of White Fox designs appeared alongside similar styles from other fashion brands, selling at dramatically lower prices.

The clip featured a white bustier sold by Australian designer Dion Lee that retailed for about $790 in-store, alongside a White Fox bustier that sold online for $69.95.

But those bumps in the road didn’t stop the couple from enjoying a themed wedding around the same time, in February 2022.

“We spent a lot of time on the finer details and made sure the day was absolutely perfect,” the new Ms. Contos said at the time.

“Our wedding theme and inspiration was an enchanted garden and I think we definitely achieved that.

‘We provided spectacular photo opportunities that not only we, but also our guests could enjoy.

‘Food was also a big factor for us and we let A’mare Sydney take care of all this.

Georgia and Daniel Contos shared their first dance together as husband and wife on February 5, 2022 at Woollahra Estate in Sydney

Just a few weeks earlier, Ms Moore welcomed her 30s with a ‘Tutti Frutti’ themed birthday party at Sydney’s Darling Point (pictured)

“After the ceremony, the guests enjoyed a cocktail hour with champagne, caviar and oysters, which was a great success.”

Two months ago, the brand suffered another minor glitch when Ms. Contos captured video of her visit to the brand’s warehouse, which showed stacks and stacks of orders waiting to be shipped to shoppers.

Viewers were shocked by the amount of plastic packaging and clothing that many claimed would be “worn once before ending up in landfill.”

But as the temporary criticism hit their finances, it didn’t stop the Contos from spending $25 million for a roof over their heads while spending $3.7 million to refurbish their $34.5 million main residence. .