Disney is threatened with a Bud Light-esque boycott over hiring genderfluid influencer Seann Altman
Social media users have vowed never to give Disney another dime after the company teamed up with a gender-fluid TikToker to promote girls’ clothes — a move many compare to Bud Light’s disastrous partnership with Dylan Mulvaney.
Seann Altman, who sometimes dresses up as a woman but uses he/him pronouns, did a sponsored post for the Disney Style TikTok account showing how he put together a Minnie Mouse-inspired look.
“I literally look like Minnie Mouse, and I fit in perfectly with Mickey and his friends,” he said on the video of himself dressed up. “The bow, the dress and the shoes really sealed the deal. Now I’m fashionable, daring and fun, just like Minnie Mouse!’
Parents quickly reacted angrily to the ad, with many stating that they will not be doing any kind of business with the company as a result, and asking others to follow suit.
“Disney thinks parents and kids are really stupid, and no matter how bad they are” said Christian Twitter personality Linda Marie Lovison. “PARENTS – Remove all Disney from your family’s life.”
Social media users vowed never to give Disney another dime after the company teamed up with genderfluid TikToker Sean Altman
Altman, who sometimes dresses up as a woman but uses he/him pronouns, did a sponsored post for the Disney Style TikTok account
One parent tweeted, “I have been saving for two years for a trip to Disney World with my daughter. I hoped they would come to their senses about this nonsense, but they show no sign of it. Caribbean cruise, here we come. At least I can afford that more easily.’
One second said: “I am a parent of young children who is proud to say… No, I will NOT spend 10,000 (at least) to take my family on the “usual” trip to Disneyland to see that giant, heartless, globalist, nauseating – wake up, mega company.’
A third warned, “Parents: time to distract your kids from Disney. They use an ADULT MAN to market clothes to little girls. The genderfluid MAN says he is a girl one day and a man the next. Disney indoctrinates your kids.”
A grandfather also chimed in on Twitter: “I will say this every day for eternity. Disney is dangerous for children… My grandchildren will never enter a Disney property or watch Disney entertainment, they cannot be trusted with children!”
Many compare the calls for a boycott to the aftermath of Bud Light’s now-infamous partnership with TikToker Mulvaney, which led to a boycott that wiped out more than $27 billion from the brand’s market value.
Cassandra MacDonald, editor-in-chief of the conservative online outlet TIMCAST News, said Disney “clearly learned nothing from the Bud Light fiasco.”
Another Twitter user said: “Disney is going FULL BUD LIGHT. And you never go full Bud Light.”
DailyMail.com has reached out to Disney and Altman for comment on this story.
Parents, including Christian Twitter personality Linda Marie Lovison, quickly reacted angrily to the ad, with many stating they will not be doing business with the company
Many disagreed that the company used an adult man to market children’s clothing
Some said they wouldn’t take their families on the typical Disney trip as a protest
The promotion for Disney Style, which advertises clothing and accessories from the Disney range, saw Altman start by saying he would “look at the most iconic group of friends” and delve into the Mickey Mouse family.
Altman has more than 700,000 followers on TikTok and more than 157,000 on Instagram.
“I dress up, make minor edits and sometimes sing…” he wrote on his Instagram bio, where he lists his pronouns as he/him.
The Disney Style marketing team hopes their partnership with Altman is more successful than their Bud Light counterparts earlier this year.
It was the most popular beer in America for more than two decades, but in April the brand released a promotion featuring transgender influencer Dylan Mulvaney, sparking a massive boycott.
She was gifted a special can to celebrate 365 days of being a girl – the phrase she used to describe her transition from male to female.
Anheuser-Busch InBev, the parent company of the brand, lost a whopping $390 million in US sales in the aftermath of the crisis.
The world’s largest brewer whose sales to US retailers were down 14 percent, adding it was “underperforming the industry.”
Many compare the calls for a boycott to the aftermath of Bud Light’s now infamous partnership with TikToker Mulvaney
Another Twitter user said, “Disney is going FULL BUD LIGHT. And you never go full Bud Light’
Disney’s collaboration comes months after Bud Light teamed up with Dylan Mulvaney to celebrate her ‘365 days of girlhood’
In a statement, the company attributes declining sales to the backlash they faced because of the partnership with Mulvaney.
Disney’s move also didn’t come long before Walt Disney reported a rare but big loss in its second-quarter filings on Wednesday, as the wake-stricken brand lost a whopping $460 million as visits to Disney World slowed.
In addition, the company has announced that it is raising the price of its ad-free Disney+ subscription to $13.99 per month and plans to launch a premium duo with Hulu without commercials for $19.99.
The price increase represents a 27 percent jump from the current price of $10.99 and will take effect on October 12.