New Toys R Us stores open across Britain
New Toys R Us stores open in WH Smith stores across the UK as children’s favorite makes its comeback on the High Street
- The stores will open within WH Smith stores with nine new stores this year
New Toys R Us stores have opened across the UK as the kids’ favorite makes a comeback to the high street.
The stores will open in WH Smith stores, marking a return for the chain after its 2018 collapse.
The Toys R Us branches will supply toys from brands such as Barbie, Bluey, Hot Wheels, Lego, Paw Patrol and Star Wars.
The famed chain plunged into administration in 2018, closing all of its 100 UK branches before announcing plans for a relaunch in October last year.
The stores will open in WH Smith stores, marking a return for the chain after its 2018 collapse
New Toys R Us stores opened across the UK this month
Toys R Us mascot Geoffrey the Giraffe will be touring Toys R Us stores this summer
The store was the first to open its doors WHSmith Monks Cross Retail Park York, which opened on June 10.
The store inside Wide street, Reading is also one of seven that have already opened. Other locations where branches have opened are Cheltenham, Cwmbran, Oxford, Poole and Solihull.
Branches in Canterbury and Chelmsford will open tomorrow.
Sean Toal, managing director of WHSmith High Street previously said: ‘At WHSmith we are always exploring new opportunities to launch exciting new product ranges for our high street customers and our partnership with Toys ‘R’ Us certainly does this. .
‘The brand has long been known for its exceptional range of toys and games and complements our existing offerings well.
“At each of the nine locations, we have a great team of colleagues who look forward to welcoming many new and existing customers and showing off the new store layout over the coming weeks.”
Simon Cartey, UK commercial director at Toys R Us added: ‘Our new Toys R Us shop-in-shops at WHSmith create the perfect home for Toys R Us as it returns to the UK high street shopping scene.
“With this partnership, we are not only bringing back the beloved Toys R Us experience, but also providing easy access to a wide variety of toys and games.
“Together, we hope to create a magical and joyful shopping destination for families across the country.”