Molly-Mae Hague deletes all trace of PrettyLittleThing from her Instagram bio

Last month, MailOnline revealed that Molly-Mae Hague is stepping down from her role as creative director of PrettyLittleThing, which costs £5 million a year, after 22 months.

And now the former Love Island star, 24, has removed all traces of the fast fashion brand from her Instagram bio despite insisting she would remain a brand ambassador.

It used to say “Creative Director @prettylittlething” but the sentence has been removed.

Instead, Molly-Mae’s position as CEO of her fake tan brand, Filter, and the address of her home/interiors account are displayed alongside her agent’s contact information.

Despite removing all mention of PLT from her biography, Molly-Mae insisted late last month that she would remain an ambassador for the fast-fashion brand.

Away! Her Instagram bio previously read: “Creative Director @prettylittlething,” but the sentence has been removed

eh? Despite removing all mention of PLT from her biography, Molly-Mae insisted late last month that she would continue to be an ambassador for the fast-fashion brand.

Reality star Molly-Mae was appointed creative director by the fashion giant in August 2021, reportedly paying a massive £400,000 a month.

Her departure announcement came two months after PrettyLittleThing founder Umar Kamani left the company to pursue new opportunities after a decade at the helm.

Molly-Mae became a mother for the first time in January with boyfriend Tommy Fury, 24, and has spoken openly about the struggles she faces as a new parent.

In March, she described the “traumatizing” first few weeks of raising daughter Bambi and her frustrations at not knowing how to articulate herself. She admitted, “I feel like my brain isn’t my brain anymore.”

A source told MailOnline last month, “Molly-Mae is stepping down from her role as creative director of PrettyLittleThing.

“She absolutely loved working with the brand and increasing her expertise in the fashion industry, but for now she wants to continue enjoying her maternity leave and focus on being a mom to Bambi.

“This is not the end for PrettyLittleThing and Molly, she remains an ambassador just like her sister and they will be looking at opportunities in the future.”

Speaking on her YouTube channel, Molly confirmed the news, saying: “A lot of people have been asking me about PLT creative director, how is the role going, how is everything going with PLT, and everything is going amazingly with PLT…

Big decision: Molly, who was appointed by the fashion giant in August 2021 and reportedly paid a massive £400,000 a month, is leaving the high-profile job

New parents: The former Love Island star became a mother for the first time in January with boyfriend Tommy Fury and has spoken openly about the struggles she’s faced as a new parent

Brand Ambassador: Molly-Mae has become synonymous with PrettyLittleThing after signing a partnership with the brand following her Love Island fame in 2019

“I will forever have the craziest relationship with PLT…they are literally my family. I still work with them and do collections and edits, but I’ve actually decided to step down as creative director.

“Over the past few weeks I’ve realized that I’m only going to get this time once with my first born child and I’m only going to get Bambi who is four months old and I feel like I’ve had to. rearrange my life a bit and lose some obligations that I did have.

“Myself and PLT collectively decided that as great as the creative director role was, and I literally loved being the creative director of PLT more than anything, it was such a great chapter for me that of course it has come to an end.

“I’m a mom now and I never really gave myself maternity leave and I went right back to work because my job is my phone and showing my life is my job. The last thing I want to be is in a role I can’t fill right now.’

She added: “There’s no drama, there’s absolutely no tea… nothing happened.”

Molly-Mae has become synonymous with PrettyLittleThing after signing a collaboration with the brand after she rose to fame on Love Island in 2019.

After being named creative director, Molly tried to silence her critics who claimed she was too young and inexperienced for the role, saying that after three years at the company it was a “natural progression” for her to move up the ranks. to come.

She said: “Over the last three years I’ve naturally developed more of a leadership role in the business, in terms of when I would come to meetings to talk about the collections I was producing, I would share ideas and talk to the teams about things that I saw within the brand and they really appreciated my ideas.’

Stepping down: She confirmed the news on her YouTube saying, “I’m still working with them and doing collections and edits, but I’ve decided to step down from my creative director role”

She’s also raking in thousands per Instagram post when she advertises her collections with PLT, her latest summer edit marketed as her “first post-baby photo shoot.”

“It was just an organic natural flow for me to just take on this role, because I was doing it anyway.”

The job reportedly paid the young mother a whopping £5 million a year, which was just one of her income streams after she also ran her fake tan brand Filter by Molly-Mae and had lucrative partnerships with companies such as Beauty Works.

Over the years, Molly has defended her involvement with PLT saying, ‘I think people twist it and think ‘Molly-Mae comes in and turns this brand upside down and she owns it now’, but that’s just not the case.

“I come in most days, and I just sit and I give my creative input where I can and I give them my ideas, because since I’ve been a consumer since I was 14, I know what I want to see from this brand. I’ve gone through all the stages from PLT client, to influencer, to ambassador to now the creative director.’