Dylan Mulvaney breaks her silence on the $20 billion Bud Light fiasco
‘I love beer and I always have!’: Dylan Mulvaney breaks her silence on the $20 billion Bud Light fiasco to berate the troubled brand for NOT helping her…then claims she CAN have lost
- The 26-year-old Mulvaney has criticized the beer brand after he remained silent about the fracas
- She said Bud Light was not supportive of her amid the backlash for the March ad
- CEO Brendan Whitworth was criticized for dodging questions from CBS
Transgender influencer Dylan Mulvaney has criticized Bud Light for hiring her for their disastrous campaign — saying they didn’t “stand by her publicly” after the backlash.
The 26-year-old posted a video to Instagram addressing the debacle, which saw Anheuser-Busch lose $20 million in market cap since the March Madness ad.
Speaking to her 1.8 million followers, she said, “I waited for the brand to contact me, but they never did. I have been afraid to leave my house.
“If a company hires a trans person and then doesn’t publicly assist them, that’s worse than not hiring a trans person at all.
“Because it gives customers permission to be as transphobic and hateful as they want.
“I’ve been ridiculed in public, I’ve been followed, and I’ve felt a loneliness I wouldn’t wish on anyone.”
The 26-year-old posted a video to Instagram addressing the debacle, which saw Anheuser-Busch lose $20 million in market cap since the March Madness ad
The brand has been hit by plummeting sales since they partnered with the influencer, who called it a brand deal
It’s Mulvaney’s first time speaking publicly about Bud Light, citing a company she “loved” in the new post.
During the video, she said that trans and queer people are “clients too,” before adding that “closing your eyes” isn’t an option.
She previously said she didn’t want to give her critics the “satisfaction” of talking about them, but has now shared how the backlash affected her – as sales of the beer fell a whopping 28.5 percent.
The influencer admitted to hiding the can — prompting Kid Rock to shoot at several beer cans — and can no longer find it.
Mulvaney said, “I realized I had to protect this. I hid it somewhere and I can’t find it because I hid it so well.
“But when I find it, I feel like it should be in a museum, preferably behind bulletproof glass.
“One thing I don’t tolerate people saying about me is that I don’t like beer because I like beer and always have.”
She also explained that Bud Light approached her about the sponsored video, something the company denied, claiming it was an outside agency on their behalf.
US CEO Brendan Whitworth emphasized that his priority was employees, adding that they had tripled their investment in Bud Light this year
Her comments come after the US CEO of Anheuser-Busch was criticized for not answering questions about the backlash on Wednesday.
Brendan Whitworth refused to exclude a collaboration with Mulvaney and aannulled to answer how much the marketing blunder had cost Bud Light.
Speak against CBS morningsWhitworth was asked if he would send Mulvaney another can, knowing the backlash it caused.
But instead of offering a definitive answer, the CEO instead began with a pre-rehearsed speech about the “social conversation” that sparked the disaster campaign
Whitworth added that they must “deeply understand consumers” and “appreciate” what they want from the brand as he was criticized on social media for doing “dismal work”.
He was then challenged for his refusal to answer, with Tony asking Dokoupil if the decision was a mistake – but again avoiding the question.