This Morning viewers are keen to snap up the clothes Holly Willoughby has been wearing on screen
Golly Holly – your dresses are flying out of the store! While her return to the This Morning couch doesn’t bring back disillusioned viewers, viewers are eager to get their hands on the clothes Holly Willoughby wears on screen.
- Holly Willoughby shares as a style icon soared during the Phillip Schofield scandal
- The outfits the co-presenter wore on ITV’s The Morning have been flying off the shelves
Holly Willoughby’s highly anticipated return to controversial ITV show This Morning did little for the ratings.
But it did provide a major boost to the high street, creating a huge demand for the dresses she wore on the air.
On Thursday, when she co-presented with Irish presenter Craig Doyle, the program attracted just 590,000 viewers – less than half of the 1.3 million it attracted at the end of last year.
The Mail on Sunday can reveal that ITV bosses held a series of crisis talks last week in an attempt to salvage the show after the Phillip Schofield scandal, in which the presenter revealed he had lied about an affair with a much younger colleague.
But while the 61-year-old has accepted that his four-decade TV career is over, Ms. Willoughby’s share as a style icon for every woman has skyrocketed.
On Thursday, she wore a £435 pink sleeveless dress from Mercy Delta. The dress is currently available for pre-order with a six-week wait for delivery
The £188 white midi dress from high street chain Reiss she wore on her return to the show on Monday is almost sold out in every size and color
Holly’s reputation as a style icon for every woman has skyrocketed during the Phillip Schofield scandal
The £188 white midi dress from the Reiss retail chain that she wore on her return to the show on Monday has sold out in almost every size and color. Fashionistas suggested she chose the outfit, with the help of her stylist Danielle Whiteman, to represent innocence and a fresh start after two weeks of scandal.
But it wasn’t Mrs. Willoughby’s only wardrobe choice that proved popular.
The £149 Ghost floral midi dress she wore on Tuesday’s show also flew off the shelves, featuring Wednesday’s £135 floral Ted Baker slip skirt, which she paired with a white Zara knit top, which was also discontinued a short time later. came in several sizes. On Thursday, she wore a £435 pink sleeveless dress from Mercy Delta. The dress is currently available for pre-order with a six-week wait for delivery.
Every day for This Morning, Ms. Willoughby posts a picture of herself on Instagram and shares details of her outfit with her 8.3 million followers.
Last fall, she reportedly signed a seven-figure deal to be a brand ambassador for Marks & Spencer for two more years, and the website has an “as seen on Holly” section. Items from her M&S collection also sell well.
Ms Willoughby, 42, returned to This Morning on Monday to tell viewers she was ‘appalled’ and ‘unsettled’ by Schofield’s behaviour. Although 1.6 million people tuned in to watch her statement, nearly 200,000 people stopped by when it was over, and ratings plummeted throughout the week.
An ITV source said: ‘The ratings are not good. You have to ask yourself if people can still trust what they see. They’ve been scammed by Phil.’