Woolworths shoppers to leave over major changes to popular Everyday Rewards program

By William On Jun 1, 2023

Woolworths customers are threatening to cancel their subscriptions and boycott the supermarket after it makes huge changes to its rewards programme.

The supermarket giant announced Monday that it would be making changes to its Everyday Rewards Extra subscription loyalty program starting July 1.

The loyalty program allows shoppers to pay $7 per month for a range of discounts and benefits, including 10 percent off one store per month.

The changes include an increase in the annual fee, the number of points accumulated for each purchase will be reduced, and the 10 percent discount will only be offered for in-store purchases and removed from online purchases.

The change has caused quite a stir online, with customers announcing that they would be canceling their subscriptions and scrapping their Woolworths mobile phone and insurance.

Woolworths customers say they are boycotting the supermarket after it announced massive changes to its loyalty program for Everyday Rewards Extra subscriptions

“I canceled everything to end in July. Extra, and both insurance policies. The 10% online was the only reason I signed up,” someone wrote on TikTok.

“Watch them roll it back after everyone canceled their delivery unlimited and every day extra,” wrote another.

Don’t they already make enough money? Seriously, this is insane. People don’t struggle anymore,” a third added.

Many online users said that the change to their online shopping rewards would mean they have no choice but to cancel their subscription

Definitely don’t extend. 10% can’t be used online – that’s literally how I get the groceries delivered,” someone said.

“The removal of the online discount is a huge kick in the guts for the elderly and people with disabilities who cannot shop in-store,” a second added.

“Well, they just lost me, because no more online or direct orders qualify for a 10 percent discount,” a third wrote.

This is literally how I do my shopping. So… Reduced points bonus, increased annual dues, removing the way I can use the discount, that’s a no from me. Thanks for nothing Woolies.’

Others who live outside the city center said the supermarket has hit rural customers the hardest as they rely on online shopping.

“A way to isolate your rural customers there, Woolies. I live over an hours drive from the nearest Woolies. They deliver here once a week,” one wrote.

Users online criticized the company’s decision to change their rewards program, stating that it is a prime example of corporate greed

Changes to the Woolworths Everyday Rewards Extra programme

The annual subscription fee increases from $59 to $70 per year. The cost remains the same for monthly subscribers at $7 per month.
The monthly additional 10% off will remain available for in-store use at Woolworths and BIG W. It is no longer available for online use at Woolworths or BIG W (including Pick-up and Direct to boot orders).
You only collect 2x Everyday Rewards points in every store at Woolworths and BIG W, both in-store and online, instead of 3x Everyday Rewards points.

Woolworths is also making changes to the Delivery Unlimited service:

Increased minimum spend for delivery: The minimum spend threshold is increased from $50 to $75.
Paper and reusable bag fees: Woolworths now charges customers $1 per order for reusable bags, or $2 for paper bags.

All changes will take effect on July 1, 2023.

So I always shop online and have it delivered. I think companies forget that not everyone lives in the capitals,” added another.

Joel Gibson, who offers his viewers money-saving hacks, said Woolies is screwing its rewards program subscribers and mobile and insurance customers.

“Rethink your Woolies subscription,” he said in a TikTok video

“Ask yourself if it’s still worth your hard-earned cash.

“If you’re an online shopper, the deal is a dud, so you might want to consider switching.”

Mr Gibson also noted that many customers would have taken out mobile and insurance plans with the supermarket giant due to the attached discounts on groceries which have now changed.

“Their mobile and insurance customers are getting screwed,” he said.

“Hundreds of thousands of people may have used that service because it comes with a discount on groceries and that’s the main reason they’re with Woollies mobile.”

Users online criticized the company’s decision to change their rewards program, stating that it is a prime example of corporate greed.

In February, Woolworths posted a profit of $907 million for the first half of its fiscal year 2022-2023 – an increase of 14 percent over the previous year.

In February, Woolworths posted a profit of $907 million for the first half of fiscal year 2022-2023 – an increase of 14 percent over the previous year

A Woolworths spokesperson stressed to Daily Mail Australia that there are still many benefits for those who subscribe.

“As we continue to invest in Everyday Extra and our wider Everyday Rewards program, we will be making some changes to pricing and benefits in the coming months.”

“It’s been a year since we started trying Everyday Extra and it’s been nice to see the value early subscribers have unlocked from the program, saving them an average of $30 a month.

“As of July 1, Everyday Extra subscribers can still save up to $100 a month with monthly discounts when shopping at Woolworths and BIG W, double Everyday Rewards points on their daily groceries, and Extra Perks including free products.”