Ariana Madix emerges in high spirits for outing as big money deals roll in after Scandoval drama

Ariana Madix was in a good mood during a girls day out in West Hollywood on Sunday.

The 37-year-old Vanderpump Rules veteran — who was recently spotted in an outdoor photo shoot — had a big smile on her face while having lunch at Barney’s Beanery with her castmate and business partner Katie Maloney and former co-star Dayna Kathan.

The Florida native wore a black fitness drink tracksuit from Celsius, pulled her icy blonde locks into a hassle-free bun and wore tiny hoop earrings.

She shielded her eyes with slightly oversized, round, glamorous black sunglasses.

It’s because she’s going to earn over $1 million from endorsement deals, paid gigs and more in the wake of her public breakup with longtime boyfriend Tom Sandoval.

Girl gang: Ariana was joined by her Vanderpump Rules boyfriend Katie Maloney and former co-star Dayna Kathan

Keep it casual: The Vanderpump Rules star wore a black tracksuit for the outing

Ariana, who was betrayed and humiliated by Tom and costar Raquel Leviss when their affair came to light earlier this year, seemed carefree on her way.

The former barmaid has wasted no time in using the affair to build her personal brand and boost her bank balance.

In addition to endorsement deals and six-figure merchandise sales, Ariana has TV offers, a movie role, public appearances, and an invitation to the White House.

In an outrageous move, she was even paid to take paparazzi photos to promote a finance company.

Daily Mail reached out to branding experts and PR gurus in the influencer and reality TV space, who estimate that the smart star could potentially walk away with more than $1 million by the end of the year thanks to her divorce from Tom.

“Ariana is hot in the news and everyone wants her to get it right,” says Gina Rodriquez, whose PR and production company Gitoni works with reality stars like Mama June, Scott Disick and Nene Leakes.

“Typically, a cheating scandal can generate quite a bit of revenue, especially if you’re not the cheater,” she continued, adding that Ariana is probably doing “really well” thanks to the increased media attention and public support the affair has generated. .

Ariana has already gained 500,000 followers on Instagram in the past two months, and brands are now knocking on her door with offers for the star to sell everything from vibrators to fried chicken.

Embrace: Ariana shared a hug with a friend after dining at Barney’s Beanery in LA’s Weho neighborhood

Her first post-Scandoval deal was an Instagram giveaway with sex toy company Bellesa Boutique, which could have netted her a cool $25,000.

From there, the affordable beauty landed more social media sponsorship deals with Uber Eats and Joyburst, which may have netted her at least $20,000 each.

A deal with Bloomingdales, which saw Ariana treated to a sponsored shopping spree at the department store, is valued at about $25,000 on top of another $10,000 worth of free designer clothes.

According to Diana Abousleiman, the director of the brand development and marketing company DABC LimitedAriana’s sponsored messaging fees reportedly skyrocketed after Tom’s affair.

“Ariana’s pre-scandal Instagram compensation was probably between $10,000 and $20,000 per post,” Diana told the Daily Mail.

“Now that she’s in the spotlight and really has the public’s support, her involvement and influence have increased, as have her fees and other potentially more lucrative opportunities.”

Raising money: Her first post-Scandoval deal was an Instagram giveaway with sex toy company Bellesa Boutique, which could have netted her a cool $25,000

Advertisement! The affordable beauty has landed more social media sponsorship deals with Uber Eats and Joyburst, which may have netted her at least $20,000 each

Ariana is estimated to have made quite a bit of money for her BIC razor commercials and an Uber One ad she filmed alongside Vanderpump Rules co-stars Lala Kent and Scheana Shay.

Since each commercial was professionally filmed and referenced her cheating scandal, Diana believes they made Madix about $50,000 each.

But one of her biggest paychecks most likely came from her deal with SoFi, which was so elaborate that the blonde posted photos of herself “moving” out of her shared house with Tom while donning a very unsubtle SoFi sweatshirt.

After pretending to leave the Valley Village home — for which she and Tom paid $2.075 million in 2019 — Ariana revealed it was just a sponcon deal for the finance company.