Move Freddo, there’s a new chocolate icon in town: Cadbury launches Caramilk Wallaby
Move over, Freddo: Cadbury launches a Caramilk Wallaby
- Cadbury Australia has launched a new chocolate icon
- The Caramilk Wallaby ($3.50 for a share pack) is now available nationwide
Cadbury has introduced a brand new chocolate character to accompany its popular Freddo Frogs and Caramello Koalas.
Dubbed ‘Australia’s newest sporting icon’, the Cadbury Caramilk Wallaby is now available exclusively to Australian customers in stores and online.
The treat is sold in a pack of 12 for $3.50.
The launch comes 50 years after the introduction of the popular Freddo Frog.
Dubbed ‘Australia’s newest sporting icon’, the Cadbury Caramilk Wallaby is now available exclusively to Australian customers in stores and online
Cadbury’s new Wallaby is a nod to Australia’s love of sport, with the Caramilk creature becoming the snack of choice for the 2023 sporting season
Paul Chatfield, Vice President of Marketing ANZ, Mondelez International, said: ‘We are so excited to introduce a new Cadbury character to Australians.
‘We know the Wallaby is such an intrinsically Australian character, with deep roots in sport, and nothing reflects Aussie’s love of sport more than our esteemed Wallabies and Wallaroos rugby teams.
“It doesn’t matter if you’re a sports or Caramilk fan, this new character is for all Australians to enjoy and celebrate.”