Maison de Sabré: How dentist brothers started a multi-million dollar luxury leather goods brand

Two dentists with limited knowledge of the fashion industry have founded a multi-million dollar luxury leather goods brand that sells one product every minute worldwide.

Maison de Sabre is a brand born out of necessity when the founders had to put their lives on hold after their father was diagnosed with leukemia.

New Zealand native Omar, 32, and Zane Sabré, 29, launched the label in 2017.

At that time, Omar was working full-time as a dentist and Zane was studying dentistry in Queensland, Australia.

As an international student, Zane had no access to government loans, and the family had already spent more than $400,000 on his education when their father was diagnosed.

“It was a very difficult time,” Zane told FEMAIL.

“My options were find a way to pay it off or give up all the money and my degree.”

New Zealand-born Omar, 32, and Zane Sabré, 29, first started the brand in 2017 after the duo learned their father was diagnosed with cancer – leaving the family in financial struggles

New Zealander Omar, 32, and Zane Sabré, 29, launched their brand in 2017.

The brand has since grown into a global company adored by consumers in 150 countries with millions of products sold

New Zealand native Omar, 32, and Zane Sabré, 29, launched their brand in 2017. It has since grown into a global company adored by consumers in 150 countries with millions of products sold

Zane was two years away from graduating from a seven-year college degree when he decided to put it on hold and fly back to be with the family.

“It was so devastating,” Omar revealed. “We had never had cancer in our family and it was the most heartbreaking and challenging thing we’ve ever done to have to go through our father’s diagnosis.”

For days, the family fixated on what the future would hold and how they could recover if their father passed away.

“As doctors, we tried to be as realistic and as possible as possible and to have a positive attitude,” Omar said. “We kept wondering if there were ways we could use our education to help him understand what was happening.”

“It took a lot of mental strength,” Zane added. “Our parents are everything to us, and seeing them like this was very hard.”

The family spent days fixating on what the future would look like and how their family could recover if their father lost the battle against his leukemia (pictured with their father)

The family spent days fixating on what the future would look like and how their family could recover if their father lost the battle against his leukemia (pictured with their father)

The brothers also revealed that while their parents have always supported their dreams, the family was initially a bit skeptical about Maison de Sabré.

The brothers also revealed that while their parents have always supported their dreams, the family was initially a bit skeptical about Maison de Sabré.

“We were wracked with anxiety and stress while also trying to build a brand,” said Omar.

And while their parents have always supported their dreams, the family was a bit hesitant about their new career path.

“We come from a very traditional household, our parents wanted us to excel in careers like engineering or medicine,” said Omar.

“They were skeptical at first, but there hasn’t been a moment when our parents haven’t supported us on this journey.”

At the time of the brand's conception, Omar (right) was working full-time as a dentist and Zane (left) was studying dentistry in Queensland, Australia

At the time of the brand’s conception, Omar (right) was working full-time as a dentist and Zane (left) was studying dentistry in Queensland, Australia

The brand has since grown into a global company adored by consumers in 150 countries.

Zane and Omar made Forbes’ 30 under 30 list just two years after starting Maison de Sabré.

“It’s amazing how we’ve managed to run a full-time business while still working and studying full-time for the first year,” said Omar.

Zane was able to resume his studies and graduate from medical school after his father underwent chemotherapy two years later, but both have now all retired from dentistry to focus all their time and energy on Maison de Sabré.

The brothers originally raised $40,000 to start selling one product: a leather phone case with customizable gold lettering.

The brand made several million dollars after their first year and the brothers were able to pay off their loans.

Maison de Sabré sells top quality phone cases, backpacks, handbags, briefcases, wallets

Their custom leather backpacks have just overtaken their popular phone cases as bestsellers in 2023

Maison de Sabré sells phone cases, backpacks, handbags, briefcases, wallets

Maison de Sabré was one of the first to offer easily customizable leather products - with several celebrities such as Kara Gerber, Dakota Fanning and Addison Rae showing off their beautiful phone cases with gold lettering

Maison de Sabré was one of the first to offer easily customizable leather products – with several celebrities such as Kara Gerber, Dakota Fanning and Addison Rae showing off their beautiful phone cases with gold lettering

Maison de Sabré is sold phone cases, backpackshandbags, briefcases, walletsand notebooks.

Their custom leather backpacks have just overtaken their popular phone cases as bestsellers.

The brand was one of the first to offer easily customizable leather products – with several celebrities such as Kara Gerber, Dakota Fanning and Addison Rae showing off their beautiful phone cases with gold lettering.

“We’re really focused on our passions and we’re happy to be able to do something that feels so innate,” Omar told FEMAIL.

Zane’s top 5 business tips

1. Do something you are passionate about

If you are passionate about what you do, you are more likely to stick with it and overcome obstacles along the way. Pursuing your passion is crucial when it comes to entrepreneurship as it gives you the motivation, drive and resilience needed to succeed in a competitive and dynamic world

2. Work hard and be persistent

Success in entrepreneurship requires hard work and perseverance, it requires never giving up in the face of adversity. Building a successful startup is a marathon, not a sprint. It takes time, effort, and patience to create something truly valuable and meaningful, and you’re likely to face many setbacks along the way

3. Learn from failure

Failure is a natural part of entrepreneurship, you should see it as an opportunity to learn and grow. If you are comfortable with failure, you will be more comfortable taking risks and innovating within your company

4. Take risks and be brave

One of the perks of being young and being an entrepreneur is that you probably don’t have the responsibilities you have later in life. This makes it easier to make bold moves. Taking risks is an essential part of entrepreneurship as it allows you to explore new opportunities and innovate. Extraordinary results do not come from doing things the same way as in the past

5. Feel comfortable being a problem solver

As an entrepreneur, every day is all about solving problems. Your role is to find solutions that bring your team and start-up closer to achieving your vision. Problem solving is not only about finding the right solution, but also about learning and growing in the process. As leaders, Omar and I focus on building a culture of 1% improvement within our team. This means that we take steps every day to make small improvements that we can sustain and amplify over time

Source: Zane Sabre