Vegemite $2 coin design commemorating 100 years of Australia’s famous spread is unveiled: Woolworths
New $2 Vegemite Coin Design Commemorating 100 Years of Australia’s Most Famous Spread Is Unveiled – Here’s How To Find Them
- Limited edition $2 coins celebrating 100 years of Vegemite
- Woolworths and Royal Australian Mint teamed up for release
- Three million coins will be distributed through Woolies registries
A brand new $2 coin has been unveiled to celebrate 100 years of Australia’s most famous spread, Vegemite.
Woolworths and the Royal Australian Mint have teamed up to release limited edition $2 coins celebrating 100 years of Vegemite.
Customers paying cash in Woolies stores across the country can collect three exclusive versions of the gold coin.
There will be three million limited edition coins available to customers, with a new design released to the cash register each week for a period of three weeks.
Woolworths and the Royal Australian Mint have released limited edition $2 coins to celebrate Vegimite’s centenary
Three million coins will be available to customers, with a new design released to the cash register every week for a period of three weeks
The coins were designed by Royal Australian Mint designer Aaron Baggio and each features a unique illustration in honor of Vegemite.
Each of the three designs has a circle in a different color – yellow, red and black.
The first coin depicts a jar of Vegemite with the words ‘100 Mitey Years’ at the bottom.
Another coin shows a slice of Vegemite toast with the words ‘Tastes Like Australia’, while the third depicts a child eating a slice of Vegemite toast with the words ‘Happy Little Vegemites’.
Jane Saleh, Woolworths brand and marketing director, said the supermarket has supported Vegemite for decades and is delighted to be part of the 100th anniversary celebrations.
‘It’s been a staple in Australians’ shopping baskets for years; we are thrilled to be part of this iconic brand’s centenary celebrations,” she said.
As part of the celebration, there will also be a $2 coin featuring the Queen Elizabeth II Memorial Obverse.
Customers paying cash at Woolies stores across the country can collect three exclusive versions of the gold coin
Each of the three designs has a circle in a different color – yellow, red and black
Portrait of Queen Elizabeth II by British engraver Jody Clark, the Memorial Obverse also features the Queen’s regnal years – reading ‘Elizabeth II 1952-2022’.
Deputy Minister of Competition, Charity and Finance Andrew Leigh said Vegemite is one of the most loved brands across Australia.
“It is fitting that the Royal Australian Mint has teamed up with Vegemite and Woolworths to celebrate 100 Mitey years of an Australian icon,” he said.
Vegemite as a brand turns 100 on Oct. 25, with Bega’s marketing manager for spreads, Jess Hoare, thanking Aussies for their love for the product.