Nat’v: Shoppers are in a frenzy over sustainable intimates brand: ‘I’ve found my underwear soulmate’

An intimate underwear brand becomes a must-have for women after shoppers revealed they felt like they’d found “their underwear soul mate” the moment they tried them on.

Nat’v is an Australian brand that is quickly becoming known as the most comfortable underwear ever.

Founder Sandy Ronalds, 38, revealed that more than 600,000 units have been sold since she launched her company in 2019.

2023 looks set to be the best year yet for the company as more women get to know the brand.

Nat’v is an Australian label of eco-friendly and ethical vegan underwear designed for everyday use.

Some people claim it feels like “you’re not wearing anything” and thousands of others call it the “essential addition” to your underwear closet.

“I really feel like I’ve found my underwear soulmate,” said one customer after trying on the briefs.

While others admitted they could never go back to their old purchases.

“I’ve slowly but surely started replacing all my underwear with Nat’v products and they have exceeded all my expectations.”

Nat’v is an Australian brand of eco-friendly and ethical vegan underwear designed for everyday use

Nat’v was created to actively combat brands that produce large amounts of waste and stock sizes 6-20.

Starting at $20, shoppers can purchase panties, bras, bodysuits, and maternity wear in a variety of colors.

“These are my new favourites, they are perfect for working out and going to the club,” one shopper wrote.

The founder of the company was particularly concerned about the state of the fashion industry when she created the brand.

“It occurred to me that fashion and clothing are some of the biggest culprits when it comes to unethical and unsustainable practices,” she told FEMAIL.

Founder Sandy Ronalds [pictured]38, was particularly concerned about the state of the fashion industry when she created the brand

Ronalds has previous experience in marketing and business development that helped her lead sustainable change.

“So much fashion is fast fashion – which is a huge problem. But most of us wear underwear most days, and I’d say underwear is the one category of clothing you really don’t want to buy second-hand.”

‘The penny dropped immediately and the seed was planted. I went on to build an underwear and basics brand that asks the question; ‘is this better for people and the planet?’ at every step.’

Shoppers are particularly enthusiastic about the sustainable and high-quality aspects of the Nat’v range.

“Our customers have become such fans of our products,” explains Ronalds. “We’re getting a lot of feedback that they’ve found their ‘forever underwear’, which is pretty cool to hear!”

Shoppers are particularly enthusiastic about the sustainable and high-quality aspects of the Nat’v range

Thousands across Australia can’t get enough of Nat’v’s popular underwear sets.

“I’ve been looking for this forever,” one woman wrote. ‘No panty liner, so easy, so comfortable, pack like a dream, wash like a dream. I can’t praise enough!’

These underwear are to die for. The g-string doesn’t creep painfully over your bottom, it looks great and they come in a variety of colors. They make me want to do laundry because I never want to be without them again!’ said another.

A third added, “They’re so super surprisingly soft, they move very easily to my grooves, don’t chafe or cause post-shave discomfort.”