Liverpool unveil new 2023-24 kit and will debut strip against Aston Villa
Liverpool become the first Premier League club to unveil their new kit for next season – with a record price of £75 for a shirt – as Mohamed Salah leads their modeling business
- The 2023-24 season shirt has white accents on the collar and sleeves
- A 97 is printed on the collar in honor of the victims of the Hillsborough disaster
- Jürgen Klopp’s side will make their debut when they face Villa at Anfield on May 20
Liverpool will debut next season’s new kit in their final home game against Aston Villa as Darwin Nunez, Luis Diaz and Mo Salah teased the classic strip.
The home kit for the upcoming 2023-24 season features white accents on the collar and sleeves.
It is inspired by the shirt worn by Bill Shankly’s legendary 1973-74 side who won the FA Cup after beating Newcastle in the final.
A 97 set between two eternal flames is printed on the back of the collar to honor those who lost their lives in the Hillsborough disaster.
Jurgen Klopp’s side will debut the kit when they face Villa at Anfield in the Premier League on May 20.
Darwin Nunez, Luis Diaz and Mo Salah teased Liverpool’s kit for upcoming 2023-24 season
The Reds will make their debut with the kit when they face Villa at Anfield in the Premier League on May 20
Captain Jordan Henderson said: ‘The new home shirt is a classic. Given the inspiration behind the design, it feels iconic and a nod to the history of this great club. We look forward to wearing it at Anfield before the game against Villa.’
Ladies Vice-Captain Taylor Hinds added: “We are always proud to wear the LFC jersey. It’s always exciting to see the new design and when it has a link to the history of this club it makes it even more special. We are excited to carry next season.”
Henderson stars in the campaign video alongside teammates Salah, Nunez, Diaz, Virgil van Dijk and Ibrahima Konate.
Trent Alexander-Arnold, Andy Robertson, Harvey Elliott, Fabio Carvalho, Cody Gakpo, Joel Matip and Stefan Bajcetic are also participating in the redesign.
Matt Beard’s Women’s side feature as part of the launch with Missy Bo-Kearns, Fuka Nagano, Hinds, Shanice van de Sanden, Katie Stengel and Leanne Kiernan.
The kit is now available for pre-order online, in-app and in-store ahead of its general sale on May 18.
The price of adult stadium jerseys will increase £5 to £74.95 due to ‘rising supply chain and operational costs’.
Shankly won three league titles, two FA Cups and a UEFA Cup as Liverpool manager.
It is inspired by the kit worn by the 1973-74 side that won the FA Cup after beating Newcastle
Bill Shankly (right) won three league titles, two FA Cups and a UEFA Cup as Liverpool manager