Lego gender neutral toys forcing ‘woke’ ideology on Australian children, experts say

Lego is accused of foisting the “wake” ideology on Australian children after the company unveiled its new line of gender-neutral toys.

The toy giant will be releasing their Lego Dreamzzz collection, which includes a Pegasus horse, a blue and pink rabbit named “Bunchu,” and a “nightmare shark ship.”

A new TV show will also launch on May 15 featuring the toy company’s first ever “gender-inclusive” characters.

Professors Dr. Kevin Donnelly AM and Reverend Peter Kutri claimed the new products will force ideologies on naive children who are not old enough to understand the complexities of gender theory.

The Lego Dreamzzz toy and TV show will feature the company’s first gender-inclusive characters

The Lego Company announced in October 2021 that they planned to remove gender bias from their products after a study found that gender roles caused shame in children.

Senior Fellow at Australian Catholic University’s Glynn Institute, Dr Donnelly, said people should not be persecuted for who they are and erasing gender roles is not the way to counter this.

“I don’t believe people should be discriminated against or attacked for being LGBTQI+, but at the same time human biology is quite binary – it’s not a social construct,” he told Daily Mail Australia.

“A lot of this gender theory is very abstract and very confusing, and I would say — like many parents I’ve talked to — just let kids be kids.

“My fear is that it’s not just Legothere is a major global movement toward what I call the “radical gender theory.”

Dr. Donnelly said the sensitive developmental stages of young children and teens are not the time to introduce questions of sexual identity.

“I would suggest that children aged 8, 10 or 12 normally have no idea about LGBTQI+, and adolescents go through a period of uncertainty about their own identity,” he said.

Marcia Marks Laursen, Head of Product for the LEGO Group, told the Announce sun that substantial research was the impetus for the company’s commitment to inclusivity.

“We wanted to invite both genders equally into this franchise, so it’s important that everything we developed would resonate equally with boys and girls,” she said. said.

Fellow ACU associate professor Laura Scholes said throwing out “stereotypes” is a good thing that could lead to toy departments in stores being rearranged to obliterate binary structures.

“It’s actually often grandparents who cling to stereotypes because that’s what they’re used to,” she said.

Ms Laursen said the team’s main question prior to development was ‘Where do we put these products? Who are they for?’

Dr. Kevin Connelley AM said there is broader pressure in Western culture to break down binary structures and bring gender fluidity to our schools

Reverend Peter Kurti, director of the Center for Independent Studies’ culture, prosperity and civil society program, said the answer was simple.

“They’re targeting parents who want to play down gender stereotypes themselves and impose nonconformity on their children,” Pastor Kurti said.

“Lego does this because they see there’s money in it. They’re not a charity, they’re a business and they think there’s money to be made in exploiting this market.”

Reverend Kurti said nothing about the new set of toys gave an impression of gender fluidity.

“I didn’t think they were non-binary toys, I don’t see why anyone would understand why they would be,” he said.

“The unicorn, the rabbit, or the ship honestly don’t seem non-binary.”

‘What exactly are gender neutral toys? Why is Bunchu the Bunny a gender neutral toy?

“If you look at the building elements that come with Lego, why isn’t it already gender neutral?

“I think it’s part of the waking culture. Lego has seen that there’s a market statement that we can get into here and we can pitch products to parents and I think kids who receive this kind of ideology in school.”

The action figures are part of a larger push for the Lego Dreamzzz brand, which Pastor Kurti says goes beyond money-making.

Rev Peter Kurti says action figures are clear money grab from for-profit company marketed to parents

However, Rev. Kutri thinks the TV show could be part of a larger effort to push the ideology on children

The animated series features a group of friends who use their imaginations to enter a dream world and defeat the Nightmare King.

“The TV series actually promotes the non-binary ideology, the evil Nightmare King is clearly a binary figure,” Pastor Kutri said of the YouTube show.

“My feeling is that the visuals and the storylines will be what will fill children’s minds and imaginations and that will have an important impact on children.

“They will play with the toys when they are not watching TV, so they will continue to have in their mind the images and ideas that reinforce the ideology promoted in the TV series.

“In some ways, that seems to make what Lego does more powerful.”

A LEGO Group spokesperson said: “Our new theme, LEGO® DREAMZzz™, does not explicitly feature gender-neutral characters or toys. We hope it can have universal appeal to all children.

LEGO® DREAMZzz™ is the LEGO Group’s very first theme, based on and inspired by the limitless creativity of childhood dreams – inviting all children to bring their wildest dreams to life.

“At The LEGO Group, we strive to create characters and storylines in our playsets that represent real people. It is important for us to show a wide variety of features and characteristics so that children can see themselves in the toys they play with.’