Design experts say the fictional billionaire’s swanky homes have become a template

His name is synonymous with business intrigue and wealth accumulation.

But in fact, it’s the interior design tastes of billionaire Logan Roy, from the hit TV show Succession, that’s being emulated, rather than his monetization moves.

The ruthless media magnate – played by veteran actor Brian Cox – may have become one of Britain’s most hated TV characters, but his lavish style is inspiring makeovers across the country.

Design experts say the chic homes of New York’s Logan and The Hamptons have become a template for thousands of refurbishments.

According to fashion and interior brand La Redoute, searches on Google for interior styles using the term “Succession” jumped 5,000 percent after the Easter weekend episode in which Logan was killed. An estimated 2.5 million viewers tuned in.

Searches for succession-inspired wallpaper patterns have increased by 120 percent since the series first aired in 2018

Production designer Stephen Carter discussed his vision for the sets, telling Architectural Digest, “The color palette was very clean and almost a faded monotone of richness.”

Searches for succession-inspired wallpaper patterns have increased 120 percent since the series first aired in 2018, according to Google data analyzed by La Redoute.

And searches for wall panels, as seen in Logan’s study, have increased 130 percent over the course of the series, which ends with the current fourth season.

Searches for wall panels, as seen in Logan’s study, have increased 130 percent over the course of the series, which ends with the current fourth season

Designer experts say Logan’s posh homes in New York and The Hamptons have become a template for thousands of refurbishments

The house is notably different from the cooler tones of the office scenes in the popular series, which focuses on media magnate Logan Roy and his feuding family

Sarah Link, head of marketing at La Redoute, said: ‘Since the last season of Succession began, we’ve seen more and more of our customers opt for Hamptons-worthy neutrals, wainscoting, natural fabrics and white bookcases.

“Looking at the accompanying Google data, it seems that the pursuit of Roy family-style interiors is a trend that seems to continue. It’s fascinating to see how much our viewing habits can inspire our decorating decisions – and how quickly consumers will switch once interiors capture their imagination.’

Elizabeth Fazzare, of Architectural Digest magazine, commented: ‘Interior design fans will certainly not be happy with the show’s ending. Succession’s jargon-heavy dialogue and fast-paced drama make it hard to tear [ourselves] away from the cast of characters, but we always kept an eye on the sets.

“To play like the one percent, you have to live like them.”