MAFS star Harrison Boon becomes the face of premature ejaculation pills

Not the ending he expected! MAFS star Harrison Boon becomes the face of premature ejaculation pills after being named the season’s ‘bad guy’

Married At First Sight ‘bad guy’ Harrison Boon has unwittingly become the face of premature ejaculation pills.

An image of the 32-year-old builder and his ex-wife Bronte Schofield at a MAFS pledging ceremony was used by online recipe service Pilot in a Facebook ad this week.

Boon looks puzzled while Schofield seems slightly embarrassed, as the text at the bottom reads, “If you last much longer than you thought possible.”

The cheeky ad suggests the pair were shocked by the results of the medication – though there’s no evidence Boon ever used sexual enhancers.

Pilot is an online service where men can get scripts for medication related to their health needs instead of an in-person or phone consultation with a doctor.

Married At First Sight ‘bad guy’ Harrison Boon (pictured) has unknowingly become the face of premature ejaculation pills

The most commonly prescribed drug for men ages 18 to 64 with premature ejaculation is dapoxetine, known by the brand name Priligy.

It requires a prescription in Australia, but men can access it through online platforms such as Pilot or Instant Scripts without visiting a doctor by completing a questionnaire.

The drug works by inhibiting the serotonin transporter, enhancing the action of serotonin at the postsynaptic cleft and, as a result, promoting ejaculation delay.

The Reddit user who discovered Pilot’s meme jokingly wondered if Boon knew about the ad, or had become a spokesperson for the brand, asking, “Harrison’s new venture?”

Clearly, Boon was not a willing participant in the ad.

An image of the 32-year-old and his ex-wife Bronte Schofield at a MAFS pledging ceremony was used by online prescription service Pilot in a Facebook ad this week

An image of the 32-year-old and his ex-wife Bronte Schofield at a MAFS pledging ceremony was used by online prescription service Pilot in a Facebook ad this week

Daily Mail Australia revealed on Tuesday what Boon’s actual new career path is.

He was known for manipulating awkward situations on Married At First Sight, and now he’s decided to put that silver tongue to good use.

The Sydney native is embarking on a new career as a male-focused motivational speaker to inspire other single dads who have had toxic relationships.

“I really want to try and shed some light on what single dads go through, especially with a vengeful ex-partner. I want to talk to men about what the justice system is like,” he told Daily Mail Australia.

“I want to have awkward conversations that men have to listen to these days, and that not many people want to have.”

The cheeky ad suggests the couple were shocked by the results of the medication - though there's no evidence Boon ever used sexual enhancers

The cheeky ad suggests the couple were shocked by the results of the medication – though there’s no evidence Boon ever used sexual enhancers