Wyoming news site finds more than a third of small-town bars are experiencing Bud Light boycotts 

A Wyoming news site claims that more than a third of small-town bars surveyed are experiencing boycotts of Bud Light beer following the company’s ad partnership with trans influencer Dylan Mulvaney.

After finding bars in larger Wyoming cities experienced no drop in Bud Light business, the Cowboy State Daily decided to dig deeper and consult 14 bars in small towns.

Their findings showed that of the 12 bars that responded, five had seen changes in the number of customers purchasing Bud Light, ranging from barely noticeable to very severe.

Two of the 14 declined to comment. Seven of the 12 who commented said they have not seen a noticeable change in Bud Light sales since the controversy began. The remaining five reported changes ranging from barely noticeable to very severe,” the report reads.

It comes as Bud Light’s parent company, Anheuser-Busch, lost a whopping $6 billion in market cap in just six days last week after partnering with Mulvaney, who promoted the brand by posing with her personalized can of beer in a bathtub on TikTok. on the 1st of April.

The Ponderosa Bar in Hulett said there had been no noticeable changes in Bud Lights sales since the controversy erupted

Turf Bar in Sundance said they had seen a noticeable dip in Bud Light sales

K Bar Saloon in Powell, Wyoming said their sales of Anheuser-Busch’s beer are down.

“The beer was once the bar’s bestseller and now it’s No. 2. Many customers have switched to Coors Light,” the report read.

The Turf Bar in Sundance, Wyoming, reported that customers were leaving Bud Light but staying within the Anheuser-Busch family with their new selections.

“I’ve noticed that a lot of people don’t realize that Corona and Michelob Ultra are made by Anheuser-Busch,” said a bartender.

The Lucky 5 Lounge in Shoshoni said “several customers have switched, but Bud Light is still selling.”

Transgender influencer Dylan Mulvaney became known for the “days of girlhood” videos, in which the 26-year-old documented the first year of identifying as a girl.

In a bathtub, Mulvaney posted a clip of her sipping Bud Light to promote the March Madness contest. The video also featured a custom Bud Light can featuring Mulvaney’s face, which was a one-off and not for sale to the general public.

Mulvaney, 26, has angered some feminists and conservatives for claiming she’s a “girl” and adopting parts of being a woman she finds interesting — without dealing with the misogyny or prejudice many women face .

Brendan Whitworth, CEO of Anheuser-Busch, issued a lame apology Friday.

“It was never our intention to be part of a discussion that divides people. Our job is to bring people together over a beer,” Whitworth said in the statement.

In a statement following the initial backlash, the company attempted to reassure conservative consumers with a statement.

“Anheuser-Busch partners with hundreds of influencers across our brands as one of the many ways we authentically connect with audiences across demographics and passion points.

“From time to time we produce unique commemorative tins for fans and for brand influencers, such as Dylan Mulvaney.

“This commemorative tin was a gift to celebrate a personal milestone and is not for sale to the general public.”

Anheuser-Busch defended the gift in a statement, saying: “From time to time, we produce unique commemorative tins for fans and for brand influencers, such as Mulvaney. This commemorative tin was a gift to celebrate a personal milestone and is not for sale’

In early April, Mulvaney shared a video of herself in a bathtub sipping from a can of Bud Light to announce her new partnership with the brand.

The company has been hit by a flurry of complaints, with many customers filming themselves pouring out the liquid

Their doubling only infuriated the irate customers even more.

Onlookers are now criticizing the maneuver as a blatant publicity grab, amid the recent trend of companies “waking up” to improve their bottom line.

Alissa Heinerscheid, Budweiser’s vice president of marketing, previously sparked controversy by saying she had a mandate to update the brand’s “fratty” and “out-of-touch” image.

‘I am a business woman. I had a very clear job to do when I took over Bud Light, and it was, ‘This brand is in decline, it’s been in decline for a long time, and if we don’t attract young drinkers to come and drink this brand there will be no future are for Bud Light,” she said in a video that has been heavily criticized.

“It’s like we need to develop this incredibly iconic brand and take it to the next level,” she added.

What does evolve and elevate mean? It means inclusiveness. It means shifting the tone. It means having a campaign that is truly inclusive and that feels lighter, brighter and different.

“And appeals to women and men,” she concluded in a March 30 interview.