Creator of popular Aussie show Bluey reveals the secret behind the children series’ success
Bluey’s creator reveals why breaking a major stereotype made the kids’ show a global success – as new season draws record ratings
The director and animator behind the children’s show Bluey has revealed the secret behind the show’s popularity.
told Richard Jeffery The Sydney Morning Herald on Wednesday, the show was a success because “it gives an honest picture of modern parenting.”
“I think we took a fresh approach… Part of that was just a more honest view of modern parenting, what parents can be like, you know,” he explained.
‘In most cartoons, the father is always a buffoon, the mother stays at home. It doesn’t have to be that way. I think with Dad in particular, we wanted to portray a very competent – well, both parents are very competent parents.”
“I think it makes it more relatable… And I think there’s just real writing that also appeals to parents: relatable moments.”
The creator of hit Aussie show Bluey has revealed the secret behind the kids’ series’ success as ratings skyrocket
Richard explained that the show has gained “co-viewership” and that this has been one of its many success factors.
It comes after season three of Bluey premiered on the ABC Kids channel on Sunday.
Bluey’s latest episode, “Cubby,” drew a whopping 1,498,000 viewers, the highest number since its launch in 2018.
The total audience includes 866,000 nighttime viewers, with an additional 149,000 watching the evening’s encore, and 483,000 on the iview VPM.
Bluey, arguably Australia’s most popular children’s TV show, follows the adventures of “a sweet, inexhaustible six-year-old Blue Heeler dog” along with her family, including her mother, father and younger sister, and her friends.
The animated series won the Kids: Preschool Award at the 2019 International Emmy Awards.
The show has even captured the hearts and minds of college kids across America and is changing the way they speak.
Richard Jeffery told The Sydney Morning Herald on Wednesday: ‘In most cartoons, the father is always a buffoon, but the mother stays at home. It doesn’t have to be that way. I think with Dad in particular, we wanted to portray a very competent – well, both parents are very competent parents,” he said
Kids in the United States start talking with an unmistakable Australian twang after seeing Bluey.
The cartoon has gained immense popularity in the US after it premiered on Disney Channel, Disney Junior and Disney+ in September 2019.
2020, The New York Times described the show as ‘the biggest Australian export since The Wiggles’ – the country’s most famous children’s band.
Staying true to its true blue roots, the cartoon is full of ‘g’day’ greetings and Aussie phrases like ‘show us your thongs, muffin!’
Richard explained that the show has gained “co-viewership” between parents and children and that this has been one of its many success factors.