Jack Black’s ‘Peaches’ video shows why he rules the Mario movie

Anyone at Polygon who’s seen it The Super Mario Bros. movie came away with the same impression – it has its ups and downs, but Jack Black as Bowser completely steals the show. Whether the character is singing a heartfelt impromptu piano ballad to Princess Peach or viciously threatening Luigi’s mustache, Black throws herself into the role with a goofy, over-the-top passion that’s missing from too much of the rest of the film.

That goes for all the ways Black has promoted the film, from navigating a ridiculous CG platformer level on Instagram to appearing in Bowser cosplay at the film’s Los Angeles premiere. He’s been pulling ridiculous, over-the-top stunts to promote this movie for months now, and the best part is that he seems to be having authentic fun with it.

Surely there will be those who don’t appreciate this approach, or the specter of a grown man robbing the camera and rolling on the floor in a bright green suit, bellowing the lyrics to his “Peaches” anthem. a cartoon portrait of the princess herself. It’s unworthy. It’s commercial. It’s very, very stupid.

But that’s a big part of why it’s so much fun to watch. His dedication to the bit so clearly crosses the line from ‘contractual studio promotion obligation’ to ‘adult at play’. His utterly shameless energy is an open invitation for very serious adults to feel like kids again, to embrace this kind of egoless craziness around whatever sparks joy in their lives. It characterizes pretty much all of his social media appearances these days, not only Super Mario Bros. movierelated. And it’s refreshing and pretty cute.

So if you’re willing to risk spending the next few days with Bowser’s song “Peaches” stuck in your head, dive into Black’s latest celebration of silliness, as he sings the song while donning yet another Bowser-respecting costume , thumping on a peach-colored piano in a mockup of a giant mushroom-shaped room, finally throwing herself on the floor to just really scream it all out. May the rest of us all one day have the chance to love something the way Jack Black loves emotions.