Hailey Bieber looks dish in a colorful bikini as she devours passion fruit on the beach

Hailey Bieber continued to promote her wildly popular Rhode cosmetics brand on Wednesday.

The 26-year-old model shared more snaps from her sexy beach shoot in preparation for the release of her Passionfruit Jelly-flavored peptide lip treatment.

In the latest photos, a bikini-clad Hailey devoured a fresh passion fruit while basking in the sun.

Her short, shoulder-length hair was slicked back and she rocked chunky gold jewelry, a flawless yellow manicure, and a fresh swipe of lip gloss.

Fans can currently join a waiting list for the tropical lip treatment, which will drop April 6 for $16.

The new photos captured Hailey handing out a serving of gelatinous fruit, along with a close-up of the empty snack and her bikini top.

“Tomorrow is the day…passion fruit jelly launches tomorrow at 9am PST,” she captioned the post.

Hailey spent the past week promoting the latest addition to her peptide line, Passionfruit Jelly, with a slew of sexy beach photos.

The shoot included snaps of her rocking a gold-chain “bra” that would have exposed her cleavage — if she hadn’t covered herself in the fruit.

That ‘bra’ wasn’t cheap, because it was encrusted with diamonds.

Page Six revealed that the necklace is Jacquie Aichie’s 50 Diamond Bra, which costs more than $10,000.

Models Emily Ratajkowski and Olivia Culpo are also fans of Aichie’s designs.

Hailey launched her skincare line Rhode in June 2022 – named after her middle name.

Snack! The new shots captured Hailey handing out a serving of gelatinous fruit

Highly Anticipated: Fans can currently join a waitlist for the tropical lip treatment, which will drop April 6 for $16

Fresh girl: The shoot included shots of her rocking a ‘bra’ with a gold chain that would have exposed her cleavage — if she hadn’t covered herself in the fruit

Since then, the company has been booming.

CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue affairs about the brand’s astronomical sales.

“We passed the eight-digit mark [sales] threshold in just 11 days after sale. It beats anything I’ve ever seen,” said Bender.

She added that Bieber is also involved in all aspects of the business.

Bender stated, “As founder and creative director, she plays an important role in the product development and overall creative direction of the brand.

“We speak to her more than once a day to build our formulas and priorities around what she identifies as a market need,” she added.

Cute chica: The 26-year-old Arizona star was spotted holding pieces of passion fruit across her chest to protect her modesty as she beamed in new photos taken on a beach

Playful: Pop star Justin Bieber’s wife was glowing when she held the half pieces of fruit like this in a very suggestive motion

Silly Hails: Also on her chest was a ‘bra’ with a yellow gold chain that went around her breasts, around her neck and behind her back

Less than a year later, Bieber is now planning a global expansion, with the line launching in Canada followed by a UK branch.

Justin accompanied his wife to a dinner party in Toronto last week to help her celebrate Rhode’s Canadian debut.

Last fall, Hailey was featured on Forbes magazine’s 30 Under 30 list, where she earned a spot for her thriving business.

The star took to social media to share the news and she wrote: ‘Thank you so much @forbes @forbesunder30 so excited about this cover, and so excited for everything to come with @rhode and thank you to team @rhode for giving me the worst team I could wish for.

“The journey is one that causes me to pinch myself daily. Cover made by @timtadder story written by the amazing mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.’

In the accompanying interview, Hailey revealed that during the development process, she and her business partners went through several rounds of reformulating products until they met her standards, while making sure each product’s price tag didn’t exceed $30.

New Look: Also on Monday, she posted this photo of herself in a leopard print bikini