Hailey Bieber is bikini-clad as she enjoys a popsicle while promoting Rhode lip gloss
Hailey Bieber smoldered Sunday in a new post shared on the Instagram account of her skincare brand Rhode.
In a video clip, the 26-year-old businesswoman sizzled in a gold string bikini that showed off her model figure.
Bieber, who recently launched her business in Canada, was glowing and dewy in subtle, natural-looking makeup as she relaxed on a tropical getaway.
To promote her new passion fruit jelly lip treatment, she incorporated a popsicle as an accessory into the sexy content.
Rhode’s caption to his 682,000 followers encouraged them to “use with: SPF, swimsuit, cold drink of your choice.”
Tempting: Hailey Bieber was on fire on Sunday in a new post shared on the Instagram account of her skincare brand Rhode. In a video clip, the 26-year-old businesswoman sizzled in a gold thread bikini that revealed her model figure.
Brilliant: Highlighted her full lips while promoting her Rhode lip gloss
Hailey bared her freckles as she applied the lip product to her plump pout in a close-up.
The runway regular grabbed the tube with an almond-shaped pastel green manicure.
The star, who married husband Justin Bieber in September 2018, reclined on a yellow towel in a few shots as sunlight fell on her.
The beauty showed off her freshly cut haircut as the loose light brown locks fell around her face.
The short announcement was accompanied by an upbeat piano-driven tune as Hailey played it for the camera.
A previous post by Rhode promoting the upcoming lip gloss read: ‘Get juicy. the passion fruit jelly lip treatment will arrive on 4/6 at 9 am PT.’
Hailey launched her Rhode skincare line, named after her middle name, in June 2022, when she already had a waiting list of more than 100,000 people.
Business has been booming ever since, with CEO Melanie Bender, who joined the company in October 2022, recently speaking with fashion business about the brand’s astronomical sales.
Wow: Bieber was glowing and dewy in subtle, natural-looking makeup while relaxing on a tropical getaway
Add-on: To promote her new passion fruit jelly lip treatment, she incorporated a popsicle as an accessory into her sexy content.
Promotion: Rhode legend encouraged his 682,00 followers to ‘use with: SPF, swimsuit, cold drink of choice’
‘We crossed the figure of eight [sales] threshold in just 11 days of sale. He has surpassed anything I have seen before,” Bender said.
She added that Bieber is also involved in all aspects of the business, stating, “As the founder and creative director, she plays an important role in product development and the overall creative direction of the brand.”
“We talk to her more than once a day to build our formulas and priorities around what she identifies as a need in the marketplace,” he added.
Less than a year later, Bieber is now planning a global expansion, with the line launching in Canada followed by a UK branch.
Justin accompanied his wife to a dinner in Toronto last week to help her celebrate Rhode’s Canadian debut.
Last fall, Hailey was named to Forbes magazine’s 30 Under 30 list, where she earned a spot for her burgeoning business.
The star took to social media to share the news, writing: “Thank you so much @forbes @forbesunder30 I am beyond excited for this cover and so excited for everything to come with @rhode and thanks to the @rhode team.” for being the baddest team you could ask for.
‘The journey has been one that makes me pinch myself daily. Cover photo by @timtadder Story written by the wonderful mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.’
In the accompanying interview, Hailey revealed that she and her business partners went through several rounds of product reformulation during the development process until they met her standards, while ensuring that the price of any product did not exceed $30.
Looking great: Hailey’s taut tummy was decked out in sexy gold body jewelry
Bare skin: Hailey put on a very cheeky display as she tucked her lip gloss into the strap of her bikini bottom
Paradise: Intentionally grainy video showed Bieber stretching out on a lounger near a pool
She explained: “I think it would be very easy for me to just approve something that is 95% perfect and agree with 95% instead of waiting for it to be 100%.
“What I’m learning is that the quality of this brand is very, very important to me.”
Hailey launched Rhode Skin in June 2022, and demand was so high that it drew a waiting list of 700,000 people.
For the cover of the annual issue of Forbes, Hailey donned a high-necked white dress. A quote from her read: ‘I have lent my face to other people. Now it feels very empowering to be in charge.’