Maya Jama celebrates becoming the new global brand ambassador for Rimmel London

Maya Jama looked amazing as she posed for a series of stunning snaps to promote her new partnership with Rimmel London.

The 28-year-old Love Island host has become the latest global ambassador for the beauty brand, following in the footsteps of supermodel Kate Moss.

Maya looked on cloud nine as she posed next to a photo from her new ad campaign for the brand, where she can be seen with slicked-back hair and deep red lipstick.

In the new snaps, the star donned a black mini dress and matching tights as she beamed alongside her campaign ad.

The presenter added height to her body with a pair of black heels with a silver buckle and let her locks fall loose to her shoulders.

Stunning: In the new snaps, the star donned a black mini dress and matching tights while smiling next to her campaign ad

In another look for the campaign, Maya donned a burgundy sleeveless crop top that highlighted her toned midriff.

Posing in front of the Thames, the star also donned a pair of cream trousers and styled her hair in a braid.

Announcing her partnership with Rimmel on Friday, Maya said: “Very excited to announce that I am the new Global Brand Ambassador for @RimmelLondonUKi.

“I grew up with this brand and dreamed of saying the iconic ‘London look’ line on TV one day and now it’s happening. I don’t even have the words, following in the footsteps of Kate Moss, Adwoa and more doesn’t even make sense on my mind, but I’m honored.

‘I, a 16 year old, who moved to London from Bristol with a bag of dreams, would not have believed you if you said that 12 years later I would be part of such a legendary London staple.

‘London is my home and now you can see me living the London Look.’

Finally overcoming her heartbreak, Maya moved to London in 2012 when she was 16, and for many years struggled to earn enough money to commute to work.

She said sunday times earlier this month: ‘I was broke, pretending I’d lost my Oyster card every day so I could go to work. Rushing around London, eating chicken for a pound sterling every day.

Campaign: The Love Island host has become the latest global ambassador for the beauty brand, following in the footsteps of supermodel Kate Moss

Wow: In another look for the campaign, Maya donned a burgundy sleeveless top that highlighted her toned midriff.

‘But I was happy. I was working and living in London, I felt like I was getting somewhere. I would just work as hard as I could.

The star got a part-time job at Urban Outfitters, and has also been working as a runner for the production company Jump Off.TV.

Eventually, Maya began to harbor her weekly music video countdown, before moving on to TRACE Sports on Sky and Rinse FM.

In 2014, Maya joined MTV on her show The Wrap Up, and in 2017 she hosted the Brit Awards pre-party, as well as a Facebook Live from the red carpet.

She also co-hosted the MOBO Awards on Channel 5, Cannonball in 2017 and the first series of The Circle in 2018.

In December 2021, Maya landed a primetime gig hosting Simon Cowell’s dazzling array of talent. Walk The Line, and was a guest on the ITV2 panel show Don’t Hate the Playaz.

Maya said: “I grew up with this brand and dreamed of saying the iconic ‘London look’ line on TV one day and now it’s happening, I don’t even have the words.”

Maya also replaced Stacey Dooley as presenter on BBC Three’s series Glow Up and co-hosted Crouchy’s Year-Late Euros show alongside footballer Peter Crouch.

In addition to her television work, Maya had a regular slot as a presenter on BBC Radio 1 until 2020, also appearing alongside Scott Mills until moving to Radio 2.

But, this year, Maya hit the pinnacle of her career as the presenter of the new Love Island series, a job that reportedly netted former presenter Laura around £600,000.

Speaking to The Times, Maya said the job is a “golden ticket” for her, saying yes to the offer “immediately” even before completing an audition.