Aussie brewer Coopers accuses Jim’s Mowing of ‘ripping off’ its famous green Pale Ale logo
Famous Aussie brewer Coopers accuses Jim’s Mowing of ‘torn off’ its famous green Pale Ale can with its own ‘Lawn Lager’
- Coopers has accused Jim’s Mowing of ripping off their beer
- Sent a letter demanding that Jim’s Mowing stop using the design
- Believes the design is “substantially similar” to their own logo
Australian brewer Coopers has accused Jim’s Mowing of ripping off their beer design after launching their own Pale Ale.
The company, based in South Australia, has sent a letter demanding that Jim’s Mowing stop using the design on their beer cans, which they launched last year.
The beer is a collaboration with Bondi Brewing.
Coopers, who has been active since 1862, believes the design is “substantially similar” to its own logo.
Australian brewers Coopers (left) accused Jim’s Mowing (right) of ripping off its beer design after the franchise company launched its own Pale Ale partnership with Bondi Brewing
In a letter seen by the Announce sunCaitlin Rahkola, Coopers’ legal manager, wrote, “Coopers is concerned about labeling because of its substantial similarity to our Coopers logo and design.”
“We have a number of trademarks for the ’roundel’ logo on all of our can and bottle designs, including the Original Pale Ale.”
They claim the design is “deceptively similar” to the Pale Ale’s branding.
Their letter also states that they hope that the matter will be resolved “amicably and without further steps”.
Jim’s Mowing is one of Australia’s largest franchise chains, providing mowing and home maintenance services across the country.
It was founded by Jim Penman in 1982 when he started a part-time gardening business while pursuing a doctorate in history, eventually franchised the operation in 1989.
Jim’s Mowing has been contacted for comment.
Coopers was Australia’s fourth best-selling beer in 2022 and is one of the few major players in the industry to remain independent.
Many of Australia’s biggest beer brands are now owned by Asahi after it bought Carlton and United Breweries for $16 billion in 2019.
Coopers was Australia’s fourth best-selling beer in 2022 and is one of the few major players in the industry to remain independent
One hundred thousand jobs and more than $15 billion depend on local brewing in Australia, despite the fact that most major local brewers are owned by foreign multinationals.
A 10-year report published by DrinkWise in 2017 found that Australians are “drinking less and underage drinking is decreasing.”
But beer still narrowly reigns supreme as the country’s most consumed alcoholic beverage — beating wine by just 1 percent.
And it’s against the trend when it comes to the decline in Australian manufacturing, with the company mostly staying ashore.
“Large local brewers (CUB, Lion and Coopers) account for 79.4 percent of sales volume, independent brewers account for 3.4 percent of sales and imports for 16.2 percent,” Heffernan said.