Why is the water bottle brand called Frank Green? The true meaning behind the brand name
Shoppers in disbelief after discovering the real meaning behind the name of popular water bottle brand Frank Green
- Customers may not know the meaning behind the Frank Green brand
- Most think it’s the founder’s name, but that’s not the case
Frank Green has become a beloved international brand known for its reusable coffee cups and bottles, and many assume the company was named after its founder – but that’s not the case.
Melbourne founder Benjamin Young conceived the business idea in the 1990s and was officially launched 20 years later in 2014.
He was inspired by the dream of tackling and reducing the monstrous problem of plastic waste by selling reusable coffee cups.
But during Mr. Young’s time as an executive, the idea was mocked by colleagues who argued that single-use plastic was “too convenient” and that no one would buy reusable cups—wrong as they were.
So Frank Green was born around the idea that the company is “open about living green.”
Aussie brand Frank Green is known for selling stylish reusable drinking bottles and coffee cups – and most believe it was named after its founder. But in fact, the name is derived from the motto ‘We are open about being green’
With his knowledge and experience in creating business strategies, Mr. Young was able to execute a plan to create an innovative, sustainable company that sells stylish, practical products.
Today, thousands of customers in Australia and around the world have become obsessed with the vast range of colorful reusable products that are bound to have a positive impact on the environment by reducing single use plastics.
Frank Green’s cups and bottles are all BPA free, FDA and EU approved safe materials and recyclable at the end of their life.
Frank Green sells a wide range of stylish reusable bottles of various sizes from 595ml to 2 litres, as well as coffee cups, housewares, tea infusers, accessories and even pet products
Melbourne founder Benjamin Young (pictured) came up with the business idea in the 1990s and years later it was officially launched 20 years later in 2014
“We’ve worked very hard to make sense of the brand so that when consumers see Frank Green, they think great style, innovation and design – as well as sustainability,” said Mr. Young. A little find.
‘It started with reusable cups, then reusable bottles, now we have a wider range and will be introducing many more in the near future.’
His biggest inspiration is that he knows that the company has a big impact on reducing waste in the world.
Frank Green sells a wide range of stylish reusable bottles of various sizes from 595ml to 2 litres, as well as coffee cups, housewares, tea infusers, accessories and even pet products.
This week, thousands of shoppers are obsessed with the Frank Green mystery boxes, which sold out in less than two weeks.
Frank Green’s cups and bottles are all BPA free, FDA and EU approved safe materials and recyclable at the end of their life
In late December, a customer bought the tapered pipe piece to store a 1-liter Frank Green liquor bottle in her car and shared the tip on TikTok, now seen by more than three million people.
The unlikely Bunnings product fits perfectly in the small container and thousands have purchased the product themselves.
Now the hardware store is being praised for “understanding the job” after a customer noticed that the product name had been changed to “cup holder” in the store.
The video posted last Thursday shows the $11.05 pipe parts seen in the plumbing aisle.
The product name has probably been changed so that customers know which pipe to buy instead of asking the staff.
In December, customers across Australia purchased $11 PVC tubing from Bunnings Warehouse (left) to store Frank Green bottles in car cup holders. The trend surfaced in late December when a TikToker posted the ‘genius’ lifehack in a video (right)