Nyx Cosmetics: Thousands in shock after finding out they mispronounced the beauty brand
Thousands in shock after discovering they’ve been mispronouncing a popular beauty brand all their lives: ‘I need a hug’
- Nyx Cosmetics has clarified how to pronounce it as Nix instead of NYX or Nikes
- Thousands were in shock and said they had pronounced it wrong
Beauty aficionados around the world are in shock after discovering that they have been mispronouncing popular beauty brand Nyx Cosmetics their entire lives.
The make-up brand – founded in 1999 and named after the Greek goddess of the night – is pronounced Nix rather than NYX or Nikes.
The company has now confirmed how to pronounce the nickname after years of confusion Twitter.
Beauty enthusiasts around the world are in shock after discovering they’ve been mispronouncing popular beauty brand Nyx Cosmetics all their lives
The makeup brand – founded in 1999 and named after the Greek goddess of the night – is pronounced Nix rather than NYX or Nikes (products pictured)
“It’s pronounced NIX, not NYX or NIKES,” Nyx Cosmetics wrote on Twitter, to the disbelief of hundreds of thousands.
This is also how the name of the Greek goddess is pronounced.
Many who saw the post reacted mixedly to the news.
“I’m sending this to my mom who says NYX, I’ve been telling her that for years,” one commenter wrote.
“Whoever says ‘nikes’ needs a hug,” added another.
A third wrote, “I know it’s Nix, but I still say NYX because I don’t know, maybe I’m a little crazy.”
Some have mispronounced it; others said they pronounced it right “all the time” and couldn’t understand those who weren’t
Others said they pronounced it right “all the time” and couldn’t understand those who weren’t.
“People are still so terribly ignorant? Honestly, I only know the correct pronunciation from RuPaul’s drag race. I was guilty of calling it NYX,” one wrote.
“So I’ve been pronouncing it right since I was 10,” added another.
This isn’t the only beauty brand that has caused confusion with its name.
In the past, people have struggled with the popular Glossier brand (pronounced Gloss-ee-yay as opposed to Gloss-ee-r), as well as the hair brand Kerastase (pronounced Care-ah-stahss not Care-ah-stay).