Eager fans line up around the block as Nadia Bartel’s Henne label holds a warehouse sale i
Hundreds of eager fans line up around the block from 6am in sweltering heat as Nadia Bartel’s brand Henne holds a warehouse sale in Melbourne.
Nadia Bartel’s fashion brand is clearly a hit with gamblers.
On Friday, the line circled the block from 6am despite sweltering Melbourne heat as customers tried to gain access to the brand’s outlet store.
The video shared on TikTok documented the hundreds of fans eagerly awaiting the entry to rummage through the products on offer.
‘I got there at 2pm, there was no line and still got some great stuff. It’s worth going back to the arvo,’ said one person in the comments below the video.
“I missed going in the morning but there were still some goodies when I went for lunch,” added another.
Nadia Bartel’s fashion brand is clearly a hit with gamblers. On Friday, the line circled the block from 6am despite sweltering Melbourne heat as customers tried to gain access to the brand’s outlet store. Nadia in the photo
‘Wow! Congratulations @Henne @Nadia Bartel what an EPIC turnout. It’s not that much fun to be in line haha, but from a brand perspective… bravo!’ said one fan.
“I arrived at 6:20 am and didn’t leave until 10,” explained one customer.
However, not everyone was willing to wait, and several people commented that they left once they saw how long the lines were.
“I passed at 7am and moved on,” one person commented, while another said: “Ridiculous, I came and didn’t leave!”
The video shared on TikTok documented the hundreds of fans eagerly awaiting the entry to rummage through the products on offer.
“I got there at 6:45 and drove straight back home,” someone else said, and another replied, “Yeah, same thing, the line went on and on, no thanks.”
“Awesome, totally put me off the mark,” one punter complained, while another said: “I don’t get this.” Are your clothes more or less basic?
“This is the worst thing I’ve ever seen and I liked the Lululemon warehouse sale not as bad as this one,” wrote one more.
Nadia acknowledged the long wait times, writing on Instagram: “Today was wild. We apologize to everyone who had to queue in this heat, but so much love and thanks to all of you for coming.
Henne, the Swedish word for ‘her’, has been a huge success for Nadia. The brand, which Nadia founded with her sister in 2019, used to be online only, but has now opened a physical store in Prahran, Melbourne.
“We are still open tomorrow (Saturday, February 18) and on Sunday and we have replenished stock,” he added.
Henne, the Swedish word for ‘her’, has been a huge success for Nadia.
The brand, which Nadia founded with her sister in 2019, used to be online only, but has now established a high street presence.
They opened the first store for the fashion line in Melbourne’s Prahran in June last year.
Nadia apologized for the long wait times, writing on Instagram: “Today was wild. We apologize to everyone who had to queue in this heat, but with so much love and appreciation to all of you.”