Kourtney and Kim Kardashian obsessed with Aussie brand Etoile Collective’s pink lavender clear pouch
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The Kardashians love a $50 beauty purchase from a small Australian company, and they post about it to their millions of followers on social media.
Kourtney Kardashian is apparently ‘obsessed’ with Etoile Collective’s clear makeup bags and gifted one to her sister Kim Kardashian and mother Kris Jenner, who both posted the bag on their Instagram Story.
The lavender-pink clear bag was included in VIP gift boxes given to many of Kourtney’s family and celebrity friends much to the enthusiasm of 26-year-old Etoile founder Michelle Hu.
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Kourtney Kardashian (left) says she’s ‘obsessed’ with small Australian brand Etoile Collective and gifted a group of her high-profile family and friends one of her clear bags (right)
Kourtney’s team contacted Michelle (pictured) saying Kardashian was “obsessed” with the bag, so the company owner spent $1,000 to ship it to the US in just two days.
Etoile Collective sells a range of acrylic make-up organisers, storage units and bags, as well as dressing room furniture and lighted mirrors.
The $50 clear bag was designed to hold everyday essentials for travel or women on the go to keep in your purse.
Kourtney’s team contacted Michelle saying that Kardashian was “obsessed” with the bag and wanted to have Etoile Collective on her latest gift box.
Kris was one of the recipients and posted the box with the Etoile Collective bag on display to her 51.1 million Instagram followers.
Kim also received a box and posted a TikTok video of her opening her gifts with Michelle’s bag in full view.
Kourtney shared a story with the lavender pink bag on her Instagram with 212 million followers giving the Etoile Collective massive attention around the world.
Kim Kardashian (left) also received a box and posted a TikTok video of her opening her gifts with Michelle’s bag in full view.
Kourtney herself also shared a story featuring the lavender pink bag on her Instagram with 212 million followers, giving Etoile Collective massive attention around the world.
“Every brand’s dream is to have their product in the hands of celebrities like the Kardashians, who have the power to set trends, blow up brands, and generate tremendous brand awareness and credibility,” said Michelle.
“Normally, brands would pay six or seven figures to be included in something like this, so I almost fell out of my chair when the email arrived.”
Etoile Collective sells a range of acrylic make-up organisers, storage units and bags, as well as dressing room furniture and lighted mirrors.
In a video posted to TikTok the day Kourtney’s team emailed her, the Melbourne business owner said she was “stressed out” because she had to ship the bags from Australia to Los Angeles in just two days.
“They needed it in the US by Friday morning, which doesn’t really leave us much time, we didn’t have the units in the US, so we shipped it from Australia,” he said.
“We paid almost $1,000 to ship it with the fastest DHL service.”
Despite the steep shipping fee, the bags were only expected to arrive in the United States the following Monday, but Michelle remained optimistic.
“I’ve shipped my DHL stuff before the delivery date a bunch of times, so here I am getting lucky girl syndrome,” Michelle said.
Fortunately, the packages arrived in time to include them in the gift boxes.
Michelle makes more than $200,000 a month through the Etoile Collective, which was once a side job to her finance job.
He was making $200,000 a year in finance when he left in October 2018 to focus on the business.
Michelle earns more than $200,000 per month through the Etoile Collective, once a side job to her finance job.
Etoile had grown without press, employees, or marketing to become a small income earner of $20,000 a month, so Michelle took a chance and made it her priority, selling palettes, lipstick, brushes, and compact stands to fashion enthusiasts. beauty.
“As a junior analyst, my day to day was very analytical and didn’t involve as much creative or operational thinking as I would like,” Melbourne-based Michelle told FEMAIL.
“I always wanted to be on the other side thinking about customer acquisition, growth drivers, marketing strategies, how to create the most phenomenal customer experience, etc.
“While it was a great platform to develop business acumen, I just wanted to grow my little baby.”
This wasn’t Michelle’s first foray into e-commerce, having turned her parents’ old Levi’s jeans into frayed, studded, and ripped shorts as a teenager, selling them on eBay.
He was fascinated by the process of transforming a product and marketing it to a group of people.
Etoile had grown without press, employees, or marketing to become a small earner of $20,000 a month, so Michelle took a chance and made it her priority.
“I spent hours and hours as a kid on YouTube watching makeup tutorials which led to me having an outrageous makeup collection,” she said.
“I was browsing Pinterest in 2016 looking for makeup organizing ideas and came across these beautifully organized vanities that I couldn’t find anywhere in Australia. Not long after Etoile was born.
In the first 12 months after leaving her job, Michelle went from working out of her home to a warehouse with office space, earning $200,000 a month in October 2019.
But he humbly admitted that Etoile didn’t ‘explode’ on the scene as soon as the idea struck him.
“Everything was done organically on Instagram at first and while I’m extremely lucky to be in an industry where the audience is highly engaged and active on social media, our Instagram followers grew much faster than sales,” she said.
“It wasn’t until a well-known Australian beauty Youtuber featured Etoile in a video that we had more eyes on us.”
This wasn’t Michelle’s first foray into e-commerce, having turned her parents’ old Levi’s jeans into frayed, studded, and ripped shorts as a child, selling them on eBay.
A year later, he began to focus on it full time. Etoile billed $1.7 million with the goal of achieving a run rate of $5 million by the end of 2020.
Michelle’s focus is listening to customer feedback and acknowledging every like, survey, review, email, and comment.
Etoile has the longest warranty available on all vanity mirrors, which is three years, and offers four-hour delivery for mirrors and furniture within the Melbourne metropolitan areas.
The site now gets about 2,000 visitors a day and gets 40-50 sales every 24 hours.
‘At Etoile, our mission has been to enhance the culture of beauty for all. So if you’re getting really into skincare and want beautiful lighting in the morning, we’re here for you,’ she said.
“I think we’ve been able to tap into an industry that continues to explode: beauty,” said Michelle.
‘At Etoile, our mission has been to enhance the culture of beauty for all. So if you’re getting really into skincare and want a beautiful glow in the morning, we’re here for you.
‘If you’re one of the many aspiring makeup artist women and men looking for a purpose-built travel kit, we’re here for you.
“If you’re just starting to dabble in makeup and looking for storage so your drawers don’t look like a bomb site, we’re here to help, too.”
She also attributes the company’s success to the proliferation of SKUs, which is gradually increasing the number of products it offers.
“We’ve gone from selling makeup organizers to makeup travel bags, lighting equipment, vanity mirrors and furniture for your beauty salon,” he said.