James Jordan is criticized for using a postpartum photo of his wife Ola to promote a weight loss plan

James Jordan has come under fire for “putting pressure on new moms” by sharing a postpartum photo of Ola to promote his weight loss plan in a now-deleted post.

The former Strictly Come Dancing pro, 44, and his dancer wife, 40, have been taking to Instagram to document their recent weight loss journey.

Ola recently lost 3.5 stone while James lost 3 stone and the couple have since launched the Dance Shred 12-week fitness program, which they have been busy promoting.

But James’ recent post, which has since been deleted, sparked outrage after he posted before-and-after snaps of Ola holding their two-year-old daughter Ella.

One snapshot showed his wife holding newborn Ella shortly after giving birth, and a second, taken some two years later, showed Ola cuddling their son after his recent weight loss.

In a caption, James said Ola is now “half the woman she was”, while his wife shared the same post, saying she couldn’t believe how much she had “shrinked”.

However, James was criticized for using a postpartum snapshot of Ola for the “before” image, as they claimed it is “not a fair comparison” and sends a “dangerous message”, according to The express.

In comments shared by the post, one fan raged: “Please don’t use a postpartum photo for comparison, there’s enough pressure on new moms as I’m sure you have a photo from last year to use.”

Another reportedly added: “Not really a fair comparison considering I hadn’t given birth for a long time.”

While a third party is said to have commented: ‘Honestly, I understand you’re trying to push your ‘get fit with us’ business…but the way you push your message is damaging.

‘Wow, look at how amazing she is now half the woman she was – she was absolutely fine and was probably only a size 12 before. She is sending a dangerous message.

And another was quoted as saying: ‘Ola, you look beautiful in both photos. In the first one you are radiant because you just got an adorable girl and in the second you are beautiful because you look how you want and your daughter makes you happy.

According to The Express, James had originally captioned the now-deleted post: ‘Wow! What a change! Ola is half the woman she was and Ella is almost as big as she is now. [laughing face emoji].

Weight loss: The former Strictly Come Dancing pro, 44, and his dancer wife, 40, have been taking to Instagram to proudly document their recent weight loss

Outrage: James’ post caused outrage when he shared a postpartum snap of Ola and said she is now “half woman” while Ola wrote about how she had “shrinked” before editing her caption

‘Ola literally looks like a different person on the left! All thanks to our Dance Shred plan.

‘So if you’re looking for a little motivation for Mondays to get back to being healthier and more confident, we still have a deal on our diet and dance fitness plan.

‘And honestly, the community we have in our private Facebook group is the best. Every day I see people supported, motivated and having fun.’

Promotion: Ola recently lost 3.5 stone while James lost 3 stone and the couple have since launched the Dance Shred 12-week fitness program, which they have been busy promoting.

Ola also shared the same comparison images on her own Instagram, reportedly captioning the post: I can’t believe how much it has grown and how much I have shrunk.

The post was not removed from Ola’s Instagram, however, the caption is listed as “edited,” now reading, “I can’t believe how much she’s grown.” [love heart emoji].’

MailOnline has contacted representatives for James and Ola for comment.

Before and after: It comes after Ola recently opened up about her husband’s weight loss after they threw 6.5 stones at each other.

Posts: In a caption, she joked that she could finally stop asking him when the baby is due after he threw three rocks

It comes after Ola recently opened up about her husband’s weight loss after they threw 6.5 stones at each other.

Last month, he took to Instagram to praise his fellow dancer, sharing before and after photos of him.

She joked that she could finally stop asking him when the baby was due after he threw three rocks.

Ola embarked on a weight loss journey with her husband last summer, and the two completed dance exercises and modified their diets for five months.

Review: Ola embarked on a weight-loss journey with her husband last summer, with the two completing dance-shredding exercises and adjusting their diets for five months.

She captioned her post: ‘I have to admit, James has wrecked it, and I can finally stop making jokes about when his baby is due!

‘If you want to have fun while getting back to the best version of yourself, check out Dance Shred, our amazing dance fitness plan.

“You can do it to learn some of the classic Strictly dances or follow our diet plan if you want to lose some body fat too.”

Ola and James have showcased their recent weight loss in a variety of “before and after” photos and videos posted to their social media pages.

Documentation: Ola and James have showcased their recent weight loss in a variety of “before and after” photos and videos posted to their social media pages.