Never Never Distillery Co: Australian gin company is selling breakup boxes for Valentine’s Day
>
Wild Aussies are buying their partners $75 ‘breakout boxes’ as a way to ditch them on Valentine’s Day, complete with a black rose and gin.
- Some people are breaking tradition this Valentine’s Day
- Australians have started giving breakup boxes to their partners.
Some Aussies are choosing to celebrate Valentine’s Day in a very different way this year by gifting their friends or significant other with a Breakup Box.
The $75 wild gift comes complete with a bottle of Grenache Gin, a fake black rose, a curated break-up playlist, and custom drink recipes featuring names like Tainted Love and The Player.
South Australian Gin Company Never Never Distilling Co. he came up with the idea, and it’s quickly becoming a popular way for people to leave their partner ‘in style’.
Many Australians are choosing to celebrate Valentine’s Day very differently this year by gifting their friends and significant others with a Breakup Box (pictured)
The wild $75 gift idea comes complete with a bottle of Grenache Gin, a fake black rose, a curated breakup playlist, and custom drink recipes featuring names like Tainted Love and The Player.
The gift box can be purchased from February 1 at Never Nevers’s website.
The alcohol brand said it’s the perfect gift to remind a friend not to go back to ‘that ex’ or a peace offering left on a couple’s doorstep next to the basket of returned hoodies, toothbrushes and phone chargers.
The Breakup Box has been described as a tongue-in-cheek way of saying ‘we’ll never ever get back together’ this Valentine’s Day.
“Valentine’s Day is a conspiracy created by card manufacturers and florists to make money off people’s misunderstanding of what romance is or should be,” said Never Never co-founder and chief brand officer Sean Baxter. .
The alcohol brand said it’s the perfect gift to remind a friend not to go back to “that ex” or a peace offering at the door next to the basket of returned hoodies, toothbrushes and phone chargers.
“So here at Never Never, we thought we might as well do the same when it comes to how people decide to break up. There’s nothing wrong with celebrating the moment you stop talking to someone.
Even if the gift doesn’t quite hit the mark, the recipient can still enjoy Grenache Gin, which was named Australia’s Best Tasting Gin in 2022.
The rose red gin has a berry flavor and is made with triple juniper gin and Grenache grapes from McLaren Vale of South Australia.