Ed Sheeran applies to trademark new Teddy Bear logo to make meals, snacks and sauces

Ed Sheeran has applied to trademark his new Teddy Bear logo to make meals, snacks and sauces.

The singer, 31, has a tattoo of a teddy bear on his right arm, while friends and family have coined the same nickname for him and have now reported it. Mirror which has applied to trademark its Teddy Bear logo under three different classifications.

A Teddy Bear logo for Ed’s foray into the industry seems fitting, as the singer has revealed in the past that he has “a lot of childish stuff” in his house, including a room full of stuffed toys.

New company: Ed Sheeran has filed to trademark his new Teddy Bear logo to make meals, snacks and sauces

It’s not his first step as a foodie, as Ed opened Bertie Blossoms pub in Notting Hill a few years ago.

The venue is undergoing renovation at the moment and is close to his £20 million west London home.

Also, in 2019, he partnered with Heinz on a condiment project, creating a special ‘Edchup’ tomato sauce.

Their collaboration came after he made a prank post on Instagram mentioning the firm.

Hitmaker: The singer, 31, has a tattoo of a teddy bear on his right arm and friends and family have coined the same nickname for him

It comes after the singer revealed his love for junk food, admitting in 2021 that his weight increased to more than 30 pounds when he stopped touring, after indulging in beer and fried foods.

The 30-year-old singer said he decided to change his lifestyle three months before the birth of his daughter Lyra and lost five stones.

speaking to SunEd admitted that he drank while lonely on tour and then began binging on unhealthy food when he took a break from performing.

Candid: Ed previously revealed his weight increased to 15 and a half when he stopped touring and indulged in beer and fried foods (pictured left in 2021 and right in 2019)

He said at the time, “I loved chicken wings, wine, beer, and I never worked out.” Since I became a father I have become quite clean. But I think taking time off and not touring was the worst for my health because I was drinking every day.

“I stopped three months before Lyra was born because I was determined to be the person who would take my wife to the hospital. She was 15 and a half stone at my beak and I think I’m ten and a half now, she was big, she really showed. She had a 36 waist, now I’m 28.’

He said: ‘It was when Cherry was pregnant that the penny fell out. Lyra has been the biggest detox motivator of my life, and I think it’s a change everyone should go through as a parent.”

Change: The singer, 30, recounted how becoming a father to his daughter Lyra motivated him to change his lifestyle and threw five stones (pictured with wife Cherry Seaborn in 2017)