Beauty editor launches first-of-its-kind ‘superpowder’ to grow your hair and nails FAST
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Beauty publisher launches first-of-its-kind ‘super powder’ to grow hair and nails FAST, with a bottle being sold every four minutes
- A beauty publisher launched the first of its kind pure marine collagen super powder
- PEARL contains only the highest quality wild-caught Norwegian marine collagen
- Also contains freshwater pearl powder and Australian native Kakadu plum.
- The super powder is sold every four minutes and was picked up by Sephora
A beauty publisher has invented the first of its kind collagen collection that sells online every four minutes and was acquired by Sephora in its first 18 months.
Olivia Boyd-Smith is the proud owner of PAIR OF OLIVESwho sells a ‘super powder’ called PEARL that contains only the highest quality wild-caught Norwegian marine collagen.
‘The PEARL collagen collection was born from my personal experience. As a beauty editor after founding par olive as an online digital magazine covering all things beauty and wellness, i was lucky enough to try every collagen supplement out there. They promised the world, but cut costs where it really counted,” she writes on her website.
Olivia Boyd-Smith (pictured) is the proud owner of PAR OLIVE, which sells a “super powder” called PEARL that contains only the highest quality wild-caught Norwegian marine collagen.
‘PEARL was inspired by necessity. There was no product with my level of purity or efficacy on the market, so I called in the professionals and did it myself. After more than two years of research with an incredible team of microbiologists, dermatologists, naturopaths and dietitians, PEARL is finally here.’
In addition to marine collagen ingredients, PEARL also contains sustainably sourced freshwater pearl powder and organic native Australian Kakadu plum to firm skin, thicken hair, and strengthen nails.
Melanie Grant, Kristin King, and Lisa Wiipfl are big fans of the brand, which launched in 2020 with three PEARL options: Japanese Matcha flavor, Organic Coconut flavor, and lastly, an unflavored option.
The coconut flavor, which has become the brand’s best-seller, has sold out six times so far, and overall, 81% of customers repurchase the powder.
‘Coconut is delicious, I love adding it to my daily smoothies and coffee. My skin is glowing and my nails are stronger than ever. I highly recommend it,’ wrote one happy customer on the website.
Melanie Grant, Kristin King, and Lisa Wiipfl are big fans of the brand, which launched in 2020 with three PEARL options: Japanese Matcha flavor, Organic Coconut flavor, and lastly, an unflavored option.
‘Always a bit skeptical when it comes to these products, however this is one that works! Almost through my first jar and will buy again. My skin is brighter, best collagen I’ve ever used,” said another.
A third added: ‘This dissolves really well and is creamy, a delicious addition to my protein shake. I had some dry skin issues since winter started, but my skin seems to be getting better and subtly glowing. I am definitely becoming a regular customer’.
PAR OLIVE gives a percentage of each sale to the Australian Marine Conservation Society, Australia’s only charity dedicated solely to protecting the ocean’s valuable wildlife.