Who is LadBaby? The YouTuber’s attempt for fifth Christmas No 1

LadBaby announced its fifth attempt at a Christmas No 1 like YouTube stars joined forces with a financial expert martin lewis.

The duo, Mark Hoyle his wife Roxanne (LadBaby Mum), will fight against Cliff Richard, Stormzy and Patrick The Pony for the first place when it’s announced Friday night.

They currently have four Christmas No 1s, with the novelty track Sausage Rolls For Everyone, We Built This City, I Love Sausage Rolls and Don’t Stop Me Eatin’.

The Beatles rank first along with YouTubers, and they also have four party hits with I Want To Hold Your Hand, I Feel Fine and Day Tripper, We Can Work It Out and Hello, Goodbye.

But, LadBaby became the first person to earn a record four consecutive official Christmas number 1 awards in 2018, 2019, 2020, and 2021.

And how revealed their new charity song Food Aid, a reworking of the Band Aid classicin a surprise Instagram video last week, they could become the first to achieve five, surpassing The Beatles’ record.

But who are LadBaby? And the couple who have launched an offer to get their fifth Christmas number 1, which will break all records?

Beginning

Mark Hoyle, 35, is a graphic designer and blogger from Nottingham, and along with his wife Roxanne rose to fame through their YouTube videos.

Posted under the name LadBaby, the clips followed her life as she prepared to welcome her first child with Roxanne, known as LadBabyMum.

The couple eloped to Las Vegas in 2015 and later welcomed their first child Phoenix, six in 2016, and Kobe, four, in 2018.

Their social media accounts, which have more than 12 million combined followers, feature light-hearted videos on parenting tips, money-saving hacks, and pranks.

first christmas no 1

LadyBaby threw a party at her first Christmas number 1 in 2018, with We Built This City… On Sausage Rolls, a parody of the 1985 hit Starship.

Mark and Roxanne unexpectedly landed the coveted number one after the charity single about sausage rolls topped songs by Ava Max and Ariana Grande for the top spot.

His release racked up 75,000 streams and combined sales this week to take the top spot, and despite a close race all week, he finishes 18,500 ahead of his closest competition after a last-minute push.

Mark’s win was made all the more remarkable as the father-of-two, who is donating all proceeds to The Trussell Trust, which runs food banks across the UK, had never sung before in his life.

“I’m not one to sing in the shower, which everyone can probably hear if they’ve heard the song,” he told Femail at the time.

Second Christmas No 1

The duo secured the top spot with another novelty charity single I Love Sausage Rolls in 2019.

His rise to the top of the charts once again has seen him avoid stiff competition from Stormzy, Lewis Capaldi, and Dua Lipa.

The festive song, a cover of Joan Jett’s 1981 hit I Love Rock ‘n’ Roll, once again raised money for The Trussell Trust food bank charity.

Mark revealed that he had contacted Stormzy and Lewis Capaldi about collaborating on the track, but neither accepted his request.

However, both shared messages of support for the vlogger, which he says were “the highlight of my life.”

Third Christmas No 1

LadBaby scored the Christmas No. 1 for the third year in a row in 2020 with his single Don’t Stop Me Eating.

The YouTube stars beat out Gemma Collins and Mariah Carey with the charity single Don’t Stop Me Eating, sung to the tune of Journey’s Don’t Stop Believing.

The happy couple were seen sporting white faux fur hats and matching Santa suits decorated with a sausage roll print.

His children also sported matching outfits with sausage rolls as they smiled for a photo alongside their father’s three Christmas Number One awards.

Fourth Christmas No 1

And finally, last year, LadBaby made chart history by securing the Christmas number one for the fourth year in a row, becoming the first musician to do so in all 70 years of the Official Christmas Chart.

Mark Hoyle and Roxanne topped the chart with the new track Sausage Rolls For Everyone featuring global superstars Ed Sheeran and Sir Elton John.

The song is a sausage roll-themed charity reworking of Ed and Sir Elton’s new festive single, Merry Christmas, again, in aid of The Trussell Trust food banks.

The milestone meant LadBaby surpassed music titans The Beatles and Spice Girls, who are the only other acts to score a back-to-back hat-trick.

The track proved to be a huge success, achieving over 136,000 chart sales in its first week, according to the Official Charts Company.

They held their own against competition from holiday classics like Wham!’s Last Christmas, which came in third, and Mariah Carey’s All I Want For Christmas Is You, which came in fourth.