Turn your radiators down! Advice in new energy saving campaign
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Lower your radiators! Lower the supply temperature of your central heating boiler and make the windows draught-free… Advice to hand out in a new energy saving campaign
- A £20 million ad campaign will be launched this weekend
- It will advise consumers to change their behavior during the energy crisis
- Switching off appliances and putting blankets under doors is one of the recommendations
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Households will be told to turn down their boilers and radiators in a new campaign to save energy.
They will be advised to reduce their boiler supply temperature to 60C (140F) to save £100 a year and to turn down radiators in rooms that are not being used.
Consumers will also be told to turn off appliances when not in use and to draft-proof their windows and doors by placing blankets under them.
Launched this weekend, the £20m ad campaign was devised by the Department for Business, Energy and Industrial Strategy and echoes energy saving tips issued elsewhere.
Consumers will be told to turn down their boilers and radiators in new campaign to save energy (file image)
It will feature advertisements including posters on buses, TV commercials and radio broadcasts with the message ‘Everything is right’ in an attempt to change consumer behaviour.
The ministry hopes that cutting energy use will save both taxpayers and the government, which is subsidizing bills this winter, more than enough to cover the costs of the campaign.
It will also use traditional media, including the consumer magazine Which? as well as social media, where celebrities could be called upon to share their own posts
The approach, endorsed by Rishi Sunak, differs from that of Liz Truss, who vetoed a similar publicity campaign as “nanny” during her short time in No10.
Former company secretary Jacob Rees-Mogg drew up plans to help households save £300 a year through energy saving advice, but Miss Truss felt this was too drastic and blocked it.
The new campaign comes as the government considers proposals that would require all new boilers sold from 2026 to be able to burn both hydrogen and gas.
Ministers are also discussing steps to set higher efficiency standards for new gas boilers to help households save on energy bills by reducing the use of expensive fossil fuels.
Hydrogen is a greener alternative because it only generates water vapor when burned as a fuel, but the entire gas pipeline network needs to be modernized to supply it.
A recent review of more than two dozen independent studies also found hydrogen to be less economical and efficient for domestic use compared to alternatives such as heat pumps and solar thermal panels.