Victoria Beckham’s flagship London store has no queues on Black Friday

Victoria Beckham’s flagship store in London had no queues on the biggest day of the shopping calendar.

Photos taken at 10am on Black Friday, November 25, show no one waiting to enter the Dover Street store as it opened its doors on the busiest shopping day of the year.

Despite the cost of living concerns, Barclaycard Payments, which processes £1 for every £3 spent in the UK, said the number of payments on Friday remains consistent compared to the same period on Black Friday 2021.

Black Friday: Victoria Beckham’s London flagship had no queues on the biggest day in the shopping calendar

Earlier this year, Victoria’s high-end clothing company was found to have debts of £53.9 million.

The 48-year-old fashion designer launched her fashion label in 2008 with a small collection of dresses. It soon grew into an extensive range that now includes handbags, jackets, shoes and accessories.

But now the brand faces an uncertain future as a spokeswoman for Victoria confirmed the numbers for her fashion label with The Mirror.

No customers: Photos taken at 10am on Black Friday, November 25, show no one waiting to enter the Dover Street store as it opened its doors on the busiest shopping day of the year

A report said: ‘Total revenues for the Victoria Beckham Holdings group were down 6% to £36.1m (2019 – £38.3m) due to the impact of the global pandemic.

This group responded quickly to the effects of the pandemic and managed its cash and expenses, leading to a significant reduction in operating losses of 57%, thanks to cost savings across the company and the recalibration of the business model to make it sustainable for the longer term.

“Victoria Beckham Beauty continues to expand its portfolio with a number of successful product launches this year featuring best-in-class clean luxury beauty and skin care.”

Busy: Despite cost-of-living concerns, Barclaycard Payments, which processes £1 for every £3 spent in the UK, said payment volume remains consistent on Friday compared to the same period on Black Friday 2021

Despite the big losses, Beckham’s global empire has reportedly doubled its profits. Accounts filed with Companies House in London showed the couple earned £11.6million in the year ending December 2020 despite the pandemic – compared to £4.5million in 2019.

In bills filed in 2021, auditors warned of ‘significant doubt’ about Victoria’s fashion company’s ability to continue when it was reported that the company had run up more than £46 million in debt since launch.

Friends of the star said at the time that she is determined to continue with her business, even though her detractors have dismissed it as a vanity project.

One said: ‘This is what gives Victoria her identity, she loves it and despite the obvious obstacles she is a grafter and hugely passionate.’

In February 2021, Mrs. Beckham’s beauty range she set up in 2019 was found to have suffered a loss of £4.7 million.

A spokeswoman for Ms Beckham said: ‘Although 2019 was a challenging year, the company cut its losses in half – an important step towards profitability. The launch of the hugely successful beauty line in the same year helped increase overall sales by 7% over 2018 and both companies are focused on profitable growth.

“The showcase of the recent AW21 fashion collection has been well received by fashion critics and the beauty industry has seen several sold out products in recent months.”

MailOnline reached out to Victoria’s representatives for comment at the time.

Motivated: Friends of the star say she is determined to continue with her business, even though her detractors have dismissed it as a vanity project