Musk: Twitter culture must be ‘hardcore’
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Elon Musk issues ultimatum to Twitter staff: commit to an ‘extremely hardcore’ work culture or leave
- Musk said workers would have to accept the pledge if they wanted to stay
- Those who have not registered by 10 p.m. tonight must leave
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Elon Musk has told Twitter staff to commit to an “extremely hardcore” work culture or leave.
In an email to all staff yesterday, the social media company’s new owner said employees would have to agree to the commitment if they wanted to stay.
Anyone who does not register by 10 p.m. tonight will leave with a severance payment of three months.
Elon Musk said Twitter has to be “extremely hardcore” to succeed
Musk said Twitter has to be “extremely hardcore” to succeed. “This means working long hours at high intensity,” he wrote. ‘Only exceptional performance constitutes a pass.’
Employees were told to click a link by today if they want to “be part of the new Twitter.” He added, “Whatever decision you make, thank you for your efforts to make Twitter successful.”
Musk also gave the strongest hint yet that he is looking for someone to lead the company long-term.
In a Delaware court, defending his £47 billion Tesla pay package, he said: “It will take an initial burst of activity after the acquisition to reorganize the company.
“But then I expect to shorten my time at Twitter.”
Musk is known for his relentless work ethic. Employees at automaker Tesla say it can be inspiring, but burns out for those who can’t keep up.
Determined to turn Twitter around, he laid off half of its 7,500 staff and stopped working from home following his £38bn deal two weeks ago.
Musk said he had to cut back as it was losing £3.5 million a day, blaming “activist groups pressuring advertisers” for a “huge drop in revenue.” A large number of top managers resigned after his purchase.
Musk heads Twitter, Tesla and rocket company Space X.
Dan Ives, an analyst at Wedbush Securities, said it was clear Twitter’s culture had “changed dramatically.”
“Elon Musk will operate Twitter as he has with Tesla and Space X,” he said.
“He’s not going to have candlelit dinners and ping pong in the Twitter cafeteria and this is a shock to the system. But he has to play nice, because if key engineers and developers leave, it will be a big void in the Twitter ecosystem. There is a careful balance ahead of him in this tightrope walk.”