PureVPN’s rebrand goes way beyond a new logo
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After 15 years on the front lines of protecting people’s online privacy, this VPN service has shown serious commitment to bettering itself lately.
A few months ago, PureVPN’s major revamp provided users with improved connection speeds and security features. These include manual configuration support for the secure WireGuard protocol, as well as proxy access extended to all of its apps.
Not long after, the provider joined forces with Samsung to build a safer online world. The plan is to integrate Enhanced Privacy Protection (EPP) technology into Samsung’s Secure Wi-Fi feature, bringing the next level of mobile data security.
As the latest step, PureVPN has now unveiled a massive rebrand of its software. From the classic green lock and keyhole logo to shiny purple layers, it’s meant to symbolize the extra layers of protection its VPN offers.
It’s not just a new logo and interface, though. In an effort to cope with an ever-changing online world, PureVPN has expanded its product offerings, now including a secure password manager, identity theft protection tool, and file encryption software.
Introducing an all-new PureVPN with advanced tools to complement our flagship VPN product, as a cybersecurity ecosystem to bring you a secure and private connected experience, virtually and beyond.Learn more: https://t.co/VhjU9nncX5#BeYouOnline #PrivateByConsent pic.twitter.com/aCLgELOD8nNovember 4, 2022
PureVPN’s new identity, visual and more
“We are evolving from our iconic lock and keyhole logo to one that is not about what we do or what we produce, but about what we provide and what we support: authenticity and freedom,” a PureVPN spokesperson told TechRadar.
Different shades of purple circle around a central white space, with the latter representing a safe and personal space. At the same time, the translucent layers symbolize what PureVPN tools offer: protection, transparency, empowerment. Its true meaning may not be as easy to parse as PureVPN would like, but it’s a thoroughly noble goal.
The really big news, however, lies in the extensive range of new privacy tools.
“We not only redesigned the user interface from scratch, but also added new features that will definitely make your life easier,” said the provider.
PureKeep is its own password management software. The tool also helps users to securely store all their credentials while generating stronger passwords across 10 different devices.
From carefully understanding lengthy privacy policies to reviewing the permissions granted to all of your apps, staying on top of your digital hygiene can be very time consuming.
PurePrivacy is the provider’s answer to this problem, aiming to help users regain control of their privacy settings online. It can help to adjust the data you share on your social media, for example. Or to prevent intrusive ads from tracking you online. This should minimize the risk of some cyber-attacks, such as identity theft.
Finally, PureEncrypt is a tool for shielding any type of file with a layer of end-to-end encryption, password-protected vaults, and/or other security controls such as face ID and fingerprint. Users can encrypt all their sensitive files with a few clicks and then store them on their chosen cloud storage platform.
For a small additional cost, users can add just one or more tools to their VPN subscription.
Is PureVPN good?
PureVPN has been in business for a long time and has built a reputation as a reliable and affordable provider.
With over 6,500 high-speed servers in 78 countries, it enables 10 simultaneous connections with just one subscription. That makes it ideal if you want a service that can cover all of your family’s devices.
Good news if you are also looking for a good streaming VPN. While we’ve struggled to access some platforms in the past, we managed to unblock everything we tried this time around. These include Netflix, Amazon Prime, Disney Plus and BBC iPlayer.
PureVPN is also known as a private VPN service with a strict no-log policy. The provider even recently backed up its no-log claim with an independent audit. However, during our review process, we found some app issues and inconsistencies that many rivals don’t suffer from, but despite this, PureVPN remains a solid mid-pack choice.
It’s worth noting that PureVPN isn’t the first provider to expand its product offerings. On the contrary, VPN companies are adapting as users now face multi-faceted risks when online.
Among our favorites, ExpressVPN also has its own password manager (ExpressVPN Keys) that comes for free. NordVPN’s Threat Manager and ProtonVPN’s NetShield features aim to block malware, web trackers, and intrusive ads at no extra cost. One of the best cheap VPNs out there, Surfshark, now even comes with a complete security suite Surfshark One including VPN, private search engine, data breach detection system and antivirus software.