Apple launches rare deal on MacBook Pro for business
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SMBs are in luck, as Apple is breaking with tradition and offering up to 10% business discounts on the latest MacBook Pro 14- and 16-inch models, according to a report from Bloomberg (opens in new tab).
The deals come as the festive season kicks off and just before Black Friday Macbook deals are unveiled, in an effort to shift more stock into the latter part of 2022.
Apple hails the rare deal as “a very special Mac campaign.”
Special Mac campaign
SMBs are entitled to an 8% discount on bulk orders between 5 and 24 devices; companies that order 25 or more Macbooks can expect a 10% discount. The deal includes any combination of 14-inch and 16-inch models and is expected to expire on December 24, 2022.
The unusual offer comes as Apple expects Mac sales to fall in the last quarter of the year.
In an October earnings call, Apple CFO Luca Maestri revealed that revenue from Mac sales will be “significantly down” from last year.
The lack of an updated Macbook Pro in 2022 is believed to, at least in part, fuel the push to offer businesses the discounted models — especially during the all-important holiday quarter.
The only updates Apple made to its laptops this year were a new MacBook Air and a 13-inch MacBook Pro in June, with the former significantly boosting hardware sales in the past quarter. However, it looks like MacBook Pro sales are still lagging last year.
Small and medium-sized businesses are entitled to the discount, which seems more generous than the typical discount offered to corporate customers.
According to Bloomberg’s report, “sales representatives were recently made aware of the deal and have begun reaching out to companies with which Apple has previous relationships to gauge interest. Small business representatives said they rarely get calls from Apple to promotions. The company, which has not touted an offering like this in half a decade, declined to comment.”