Microsoft is testing ads in Windows 11 to help you move to a Mac for Black Friday
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Microsoft is testing a way to encourage its users to buy more space in its cloud storage app, OneDrive, in Windows 11 when they’re about to shut down their PC. It sounds like it could be the last straw for some users.
As we get closer to Black Friday 2022, many of us are starting to see the deals and ads that are on our televisions, smartphones and more, and maybe you’re considering upgrading to your PC, Mac or tablet.
On the one hand, it’s a tempting prospect to see the latest product line from Microsoft and Apple, but OneDrive isn’t nearly as exciting. It’s blunders like this that can damage a brand and entice users to switch to a different, less ad-laden operating system, such as macOS.
However, OneDrive isn’t the only ad seen, prompting to create a Microsoft account for some users as well, and it could set a bad precedent for Microsoft and Windows 11 in the future.
A mad men of ads is not the way forward
Turns out OneDrive isn’t the only thing that can be advertised here, Microsoft account creation prompts may also appear π pic.twitter.com/ZXjdv44BynNov 7, 2022
We’ve been here before with Microsoft – it got caught testing ads in File Explorer before it became clear that this was an experiment accidentally rolled out to more users than intended.
But here we are again with a new ad popping up in Windows 11. Admittedly, ads help fund countless businesses in their growth, and if done right, they can inform and educate users.
But seeing prompts when you’re about to shut down your PC gives the impression that you’re on the ‘are you sure you want to log out?’ screen. is located. phase. It feels like the company is making a last-ditch effort to convince you to buy the product.
Yes, Apple has also been faltering with mind-boggling gambling ads in the App Store lately, but Microsoft’s attempt feels more direct, in a place you’ll often visit if you routinely shut down your Windows device.
No doubt Microsoft will again remove this experiment as before, but it looks like we will see a Windows version in the near future in which advertisements will appear all over the operating system, and that will not only hinder Microsoft’s prized platform, but also its brand β even for users who have stuck with Windows for decades.
Through beeping computer (opens in new tab)