The three shock words that earned Kyle Sandilands $100million

Kyle Sandilands has built a business empire worth a reported $100 million.

And the Sydney radio shock jock, 53, puts his remarkable success down to just three simple but impactful words.

In a recent episode of the Gamechangers radio podcast, Paul Dowsley, the first producer of The Kyle & Jackie O Show, shared the surprising secret behind Kyle’s achievements.

Dowsley was part of the team that secured an excellent breakfast for the show on 2DayFM in 2005.

He said he believed much of the duo’s success was due to Kyle constantly repeating three words to the bosses: “I don’t care.”

Paul and Craig Bruce, the show’s content director at the time, described a number of incidents where Kyle flipped the script on what was expected of conventional breakfast radio hosts.

The rules included taking three-minute breaks to ensure news and traffic could be reported on time.

Craig recalled that Kyle warned him off-air after the shock jock kept the live chats going for more than 20 minutes.

‘I don’t look at the clock when the [segment] happens, buddy,” Kyle would say.

‘I try to stay in the moment. If the content goes well, I don’t care how long the news sinks in. I don’t care.’

Craig added that he had a very specific vision for how the breakfast radio show should run – a vision that Kyle promptly threw out the window.

“I had all these paradigms in place and what a show should sound like, and what a breakfast show should do – and Kyle challenged them all and stomped on them,” he said. “And thank God he did.”

‘I remember talking to him about the practicalities of traffic being 20 minutes late and we said a motorway is blocked but by the time we broadcast that it isn’t.

“Kyle didn’t care. “I don’t care, that’s someone else’s problem,” he would say. “I don’t care.”

Speaking on the Game Changers Radio podcast, Paul Dowsley, the first producer of The Kyle And Jackie O’ Show, revealed the surprising secret to Kyle’s success

He said he believed much of the duo’s success was due to Kyle constantly repeating three words to the bosses: “I don’t care.”

Paul said he found Kyle’s unconventional approach refreshing.

“I’m also a rule-breaker, so I liked that the news wasn’t on time, and the conversation breaks weren’t three and a half minutes, and we might skip a few songs and he might make some snappy comments. .’

Kyle and his co-host Jackie O Henderson recently surprised fans with a very unlikely change to their hit radio show.

The Kyle & Jackie O Show is known for its trademark crude and explicit humor, but the co-hosts have now promised to tone down their antics.

Kyle and Jackie, 49, have failed to win over Melbourne viewers since moving to the city in April 2024, causing radio ratings to fall.

However, seemingly in a bid to win over fans in the city, top-rated Sydney KIIS FM show has now promised to ‘behave’ and tone down their cheeky antics.

A new tagline advertising the show reads: “Listen now. We behave’, in an apparent attempt to appeal to a wider audience in Melbourne.

The advert has been plastered all over Melbourne buses as the breakfast show mocked their naughty reputation.

Craig recalled being ejected off-air by Kyle after the shock jock kept live chats going for more than 20 minutes

Kyle and Jackie famously interviewed people about their sex lives and revealed how to identify an erotic massage parlor in some racy segments of their show.

But after the show was introduced in Melbourne last year, KIIS FM management transformed the show to make it more accessible to the new market.

In November it was announced that Kyle would be reducing his signature graphic sexual content in an attempt to appeal to the Melbourne market.

“The sexual content was really only a small part of the show,” ARN’s chief content officer Duncan Campbell told Mumbrella.

‘Because it was graphic, it caught everyone’s attention – but [Kyle’s] I actually took that away.

‘It’s still sexual content. But not the explicit sexual content it once was.”

Campbell told the outlet that Kyle was the one who “came to the table” with toning down the graphic content and is passionate about winning Melbourne.

‘[Kyle] wants to win in Melbourne. There is no doubt about that,” he added.