Kim Kardashian slammed for ‘appalling’ SKIMS promotion as LA fires rage

Kim Kardashian is being criticized for promoting an upcoming sale for her SKIMS label as the devastating fire continues to rage in Los Angeles.

The 44-year-old shared a now-expired post on her Instagram Story on Wednesday with information about the winter sale.

Writer and comedian from Los Angeles Meredith Lynch has cursed Kardashian on an Instagram reel, criticizing her for posting the video amid the raging fires, instead of releasing details about resources to help people.

“LA is literally burning down, and Kimberly Noel is literally posting and saying we need to buy SKIMS,” Lynch raged in the clip.

She shared a screenshot of the post, which showed a countdown clock expiring in 19 hours and 42 minutes, indicating when the sale would begin.

“Not one thought or prayer on her Instagram, but she has you counting down to her winter sale,” she scathingly noted.

“Kim Kardashian, who has such a huge reach, who has such a base in Los Angeles, I think it’s strange that they’re not saying, ‘Hey, let me use my platform to free up as many resources as possible,’” she says. pointed out.

The LA-based writer continued: “No, instead she says ‘buy SKIMS.’”

Lynch pointed out that the post was made recently, when fires were already out of control and hundreds of people had lost their homes.

“She has a whole f**king social media team that should step in now,” she continued, suggesting they take down the Instagram Story.

Lynch reiterated that they should have placed resources for people in the LA area instead.

“I think it’s wild, we’re living in the end of days right now, that’s what’s happening,” she said. “These billionaires make it so little of an issue for them that they don’t care.”

Reactions were mixed in the comments, with many pointing out that the posts were likely planned.

‘I’m not a Kim fan and I don’t own anything from SKIMS. I’m sure these are automatically set to post. Besides complaining about everyone else, are you going to post more resources for people?” wrote one.

‘Because if LA is on fire, the rest of the world has to stop??’ sounded another.

“I mean, what would she know about resources if she can afford to have her own private fire team?” read another caustic response.

“She never cared and it’s horrible how people continue to support her,” another shared.

It comes as Kim’s sister Khloé shared an update with her 304 million Instagram followers, revealing her neighbor is in contact with fire chiefs, who said “the firefighters are desperate, hungry and exhausted.”

She then posted ways people could help, writing, “If you’re looking for ways to help, bring high protein meals, Gatorade, coffee, etc. to your local fire station.

“Or if you’re interested in donating to my neighbor who is going to Costco tomorrow to pick up rotisserie chickens and sides to deliver to various stations, you can do so via Venmo: @sean-whitley.”

Kim Kardashian opened her flagship SKIMS store in New York City on December 12, 2024.

She attended the opening on a scooter after revealing she had broken her foot on December 6.

She shared a fractured ankle in a boot while Fergie’s Clumsy song played, adding: ‘FML. Broken foot during the holidays.’

The Christmas Eve party took place just 18 days later – with the star even sharing the next day that she received a gorgeous scooter from sister Khloe Kardashian for her broken foot.

It’s also entirely possible that the star only wore the heels for photos and then removed the heel from the broken foot — which she did for the opening of the Skims flagship store in New York City on December 12.

Kardashian also put a heel on her broken foot as she entered her new store in New York City – having been using a scooter before her injury.