Pinterest is a platform you should leverage for your business!
Most people devalue Pinterest and do not give much importance to it.
But, it’s a great channel for businesses to drive sales and conversions with Pinterest being the 15th largest social media in the world beating Twitter.
The article highlights some right ways to use Pinterest to make sure your business reaches new heights.
Let’s get started!
7 Ways that help to Leverage Pinterest for Business Properly
Are you one of those who were impressed by the hype of Pinterest marketing?
So you have created your business profile expecting high gains, but no results?
Well, you are probably doing it wrong or might be missing something in your work.
Hopefully, you will find out the gap you need to fill in after reading this complete article.
1. Effective and Tested Marketing Strategy
The right Pinterest marketing strategy is important in order to get the most out of it.
You have to make sure that you spend considerable time learning the best Pinterest strategies.
Want to build a great Pinterest reach? Check this whole Pinterest marketing guide for beginners to learn 17 step strategy to drive Pinterest traffic.
Start it this way:
- Competitor analysis is very crucial – and before that identifying your right competitors is even more important.
- Set Feasible plans and achievable goals.
- Content creation and posting strategy – prepare weekly calendars!
2. Make your pins stand out!
You must be wondering how can I make my pins stand out.
Well, the points are pretty obvious:
- Use Vertical Images
- High-quality images or videos
- Catchy Titles
- Sometimes using bright color images may work too, or something unusual definitely drives eyes.
3. Use Right Pin Formats
This is important to understand your audience’s psychology here.
A person looking for tutorials would probably be looking for a video, so use it.
If a user is looking for a collection of something, say shoes… use the carousel.
Use an image if the case is different.
As you can see in the image below, your video may receive more hits when people search for tutorials.
This is because of two reasons: first, it’s in the correct format, and second, it stands out because most results are photos rather than videos, which is what some people may be looking for.
The next image shows, a carousel for winter outfits. This makes it possible for people to go through more of your collection with only one pin.
4. Better Content Clustering with Proper Boarding
Your brand’s boards can assist in reaching new Pinners interested in certain topics or gaining knowledge in a specific subject because 97% of searches made on the Pinterest platform are unbranded.
It is cool if your brand can mix useful and inspiring boards with fully promotional boards. Take the example of Ally Shoes as in the below image:
In the above image you must have noticed one more thing, it mentions Heels for the holidays which indicates that creating occasion or current event-related boards is what good brands follow, so do it!
Create boards on the new year, holiday season, and more.
5. Pinterest SEO
So what is that SEO?
It refers to Search Engine Optimization.
People make searches on Pinterest direct, which means Pinterest itself is a huge search engine.
Optimizing for it means making your pins visible against the search queries.
Out of all the things we have spoken about thus far, this is the most crucial for using Pinterest for business.
How can you optimize your pins for Pinterest SEO? – Add keywords in pin titles, descriptions, and hashtags!
6. If not organically, set a good budget for Pinterest Ads.
The easiest approach to building brand recognition may be through ads.
Basically, you pay Pinterest to assist your business in reaching your target market. If done correctly, using Pinterest for business is seen as an excellent strategy. To avoid losses you need a sound plan.
Why is it effective?
It helps in macro audience targeting.
Basically, you can target specific interest groups of users including your website visitors, newspaper subscribers, and people who have interacted with your created pins.
7. Tracking and Analysis
Last but not the least, monitoring the metrics provided on your Pinterest dashboard is very essential.
It helps you analyze your set KPIs.
The emphasis on this point is high because data-driven marketing strategies for Pinterest are effective.
A little piece of Advice
It is recommended to promote your Pinterest profile wherever possible.
- Add a link to Pinterest on your brand’s official website.
- Your email signatures can include the link.
- Mention your Pinterest profile on your cards or display ads.
- Cross-link your social media profiles, i.e. mention your Pinterest for a business account on your brand’s other social media profiles.
Conclusion
In conclusion, Pinterest is a powerful tool for businesses to showcase their products and services, reach a wider audience, and drive traffic to their website.
By following the 7 right ways to use Pinterest for business, such as creating a business account, developing a visually appealing brand board, and promoting your account through other channels, businesses can effectively leverage the platform to achieve their marketing goals and grow their online presence.
If you don’t have time to invest, you can hire an experienced agency for a better Pinterest marketing guide.
See our performance marketing services to get the best social accounts handling with calculated growth and track reports without any hassle.
Answers to a few common queries
You might have the following queries in your mind related to Pinterest for Business. Let’s get them answered for you here.
Is Pinterest good for business?
Depending on your industry, you should examine the Pinterest audience to see if you can identify users that would be interested in your brand. However, a larger pool of potential customers and brand exposure are two advantages of using Pinterest for business.
Is a Pinterest business account free?
Business accounts on Pinterest are cost-free! Also, you’ll get access to different content formats, a dashboard of analytics, and more.
How much does Pinterest charge per click?
Prices by Pinterest are fairly reasonable. You might anticipate paying $0.10 to $1.50 per click to increase online engagement. You may estimate paying between $2 and $5 per CPM to increase brand recognition.
What sells best on Pinterest?
You can consider selling shoes, clothes, outdoor items, bags, jewelry, fitness items, and similar stuff like these.
Any drawback of Pinterest?
The primary benefit of Pinterest may also be its biggest drawback: its reliance on photos. Because the image is what will draw followers, you must thus be extremely careful while posting images on Pinterest for your business.