Marketing is an important factor in business — you must promote your business Gamzix does, or no one will find it. With advanced systems today in artificial intelligence, how can you make the best out of this technology to attract more customers? Below are five ways to use AI to promote your business.
1. Data Collection and Analysis
The first step to promoting your business is by gathering data about your customers. If you do not have the means to do it, you can take advantage of companies that offer a platform.
Here are some examples:
- Amazon Web Services
- Google Cloud Platform
- IBM Cloud
- Microsoft Azure.
All these platforms come with data collection and analysis, provided that you use their services. If you know what is happening in your business, you know how to act.
For example, you will know what time your pages are searched most or what games your customers play if you are operating an login in Vegas casino online . If you know how people are responding and what their demographics are, you can use that information to target your marketing efforts to the same types of people.
2. Content Curation and Distribution
Content curation is a process where you gather content and then distribute it to your target audience, lead, or market. Usually, this process requires a human being — the person searches for materials that the target audience may like, collects them, and then releases them to the audience.
Human labor is expensive, so it is better that you use AI. There are content curation tools that you can use to reduce your labor costs for this process.
Here are some examples:
- Bit.ai
- Feedly
- Listly
- elink
- Paper.li.
Many of these are not just simple content curation tools. They also offer the systems you need to encourage collaboration between your employees. You can also use these tools to track the progress of tasks, create documentation for the entire company, and send content to one location only.
3. Targeted Ads
Marketing your product to targeted people is the best approach to promoting your business. This process involves working with large companies that already have a lot of data for your target consumers.
Most often, you can publish your ads on social media and Google’s universe. All you must do is choose your target demographic, and the AI of these advertising platforms will take care of the rest.
Here is how it works:
- You create the ad material like a banner or a video; make sure it follows the specifications of the advertising platform
- Upload the material on your chosen platform, like Facebook
- Select the types of users that you want; these are users who are more likely to respond to your ad
- Choose whether you want to pay CPM or CPC
- Launch the ad and wait.
The beauty of targeted ads is that your ad will not show to people who are not part of your selected demographics. Each impression is geared towards someone likely to buy.
4. Website Chatbots
Website chatbots are machines that can “speak” to your consumer. You can use it for marketing your product, especially to people who have shown interest in your offer.
Here is how it works:
- Target consumer sees your product online
- Target consumer goes to your website and has a question
- Your AI can chat with your target consumer
- Target consumer gets answers to their questions
- Target consumer decides to buy.
You can also use an AI chatbot to convince existing consumers to upgrade their packages. For example, it is possible that a customer is looking for a service that is not part of his package. If the AI can detect this, then the AI chatbot can recommend a high-tier plan.
5. Integrated Applications
Integrated applications are AI programs that your target consumers use. For example, if you are selling car paint, you want an AI program to help somebody decide which paint to buy.
A good example of this is an app where a target consumer can mix and match paint, and the AI can assess and show what the final paint color is. The AI can also make suggestions to the target customer and say that the types of paint he mixed are incompatible with each other, or not a good choice for the project he is trying to make.
Artificial Intelligence is moving forward — even car companies like Tesla use computers now to guide drivers and also drive on autopilot. Big businesses like Facebook, Google, and Apple — all of these companies use AI to market their products to the appropriate people.
You do not need to create your own AI system — there are many companies that already have the foundation, and all you must do is use their services.