- The NFL granted Kristin Juszczyk the license to use their marks in her designs
- Juszczyk has created pieces for Simone Biles, Deebo Samuel and Taylor Lautner
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San Francisco-based designer Kristin Juszczyk teased the big reveal for her custom pieces that would be displayed under the bright lights of the Super Bowl.
Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, designs and produces custom jackets and other clothing items for various NFL WAGs and players.
Her designs were thrust into the national spotlight when a custom jacket she made for Taylor Swift went viral in January. Juszczyk also made a similar play for Brittany Mahomes as she and Swift wore the big red jackets to support the Chiefs in the wild-card round against the Dolphins.
On Saturday, the designer took to her Instagram Stories to express her excitement about the Super Bowl.
“I can’t wait for you to see my Super Bowl creations!” wrote Juszczyk. ‘I love them all so much. Put my blood, sweat and tears into every one of them.”
Kristin Juszczyk expressed her excitement about the designs she prepared for the Super Bowl
The NFL granted the San Francisco-based designer a license to use their brands on her pieces
Juszczyk’s designs came into the national spotlight after a jacket she made for Taylor Swift went viral
The quality of her designs and the virality of Swift’s jacket led the NFL to grant Juszczyk a license to use their brands on her clothing.
Earlier this week, Juszczyk shared a snippet of a piece with the words “Super Bowl” in the design. Now that they’re supporting their opponents in the big game, the question remains whether Juszczyk designed pieces that would be worn by her biggest clients during the Super Bowl.
Before Swift discovered Juszczyk’s creativity, her pieces were worn by the likes of Mahomes and Simone Biles. Her husband’s teammates, Deebo Samuel and Brandon Aiyuk, also ordered Juszczyk’s designs.
Her clientele grew during the postseason when Twilight star Taylor Lautner wore a custom Detroit Lions jacket from Juszczyk during the wild-card round. Detroit’s historic postseason run ended in the NFC Championship, where they lost to the 49ers.
Golden State Warriors star Klay Thompson also wore one of Juszczyk’s jackets during the Lions-49ers showdown.
Juszczyk has been married to San Francisco 49ers fullback Kyle Juszczyk since 2019
Juszczyk made a similar play for Brittany Mahomes as she and Swift made their case for the Chiefs
Twilight star Taylor Lautner wore a custom Detroit Lions jacket from Juszczyk during the playoffs
One of Juszczyk’s first clients was Olympic gold medal gymnast and NFL WAG Simone Biles
Juszczyk admitted that her confidence in the 49ers became a key factor in how she plans her drafts. During the NFC championship game, Juszczyk wore a custom San Francisco jacket with the words “Super Bowl Bound” stitched on one sleeve.
“It’s always hard because you want to save your best designs for the most important games, but you also can’t count on playing in those important games,” Juszczyk told the New York Post.
“So that’s always a little bit difficult strategically in terms of what I want to put out there. So I don’t want to save those really good designs and then, God forbid, we don’t participate in those games, which I think we will. I have a lot of confidence in our team.’
With San Francisco one win away from winning a title and the freedom it has with its new deal with the NFL, Juszczyk’s Super Bowl drafts on February 11 could be worth looking forward to.
‘I always have something up my sleeve!’ she exclaimed.