Network 10 launched 13 new channels on Friday.
Available to viewers on Channel 10’s 10Play platform, the new services are FAST channels – free streaming with advertising.
The FAST channels appear to be a last-ditch effort to revive interest in the 10 brand, after the network suffered the worst year in its history.
Network 10 launched 13 new channels on Friday. Available to viewers on its 10Play platform, the services are FAST channels – free streaming with advertising. Among the new offerings is an Australian drama channel presenting The Secret Life of Us with Claudia Karvan (pictured)
The channel has sunk behind ABC as Australia’s fourth most-watched broadcast network.
tv black box reports that each of the 10 new FAST channels will be dedicated to a show, style or genre, where fans can tune in and enjoy their favorite content.
The new channels have been made possible by an agreement between Channel 10 and distributors Banijay Rights, Fremantle and Lionsgate.
The American drama Baywatch, the Australian 1980s soap opera Prisoner and the American reality show Wicked Tuna each have a single channel dedicated to them.
TV Blackbox reports that each of the 10 new FAST channels will be dedicated to a show, style or genre, where fans can tune in and enjoy their favorite content.
Meanwhile, FAST franchise channels include Survivor (Australia, New Zealand and South Africa), MasterChef (Australia and US) and Total Wipeout (UK, Australia, Canada).
Among the genre channels is an Action-Adventure destination where fans can enjoy shows like Fear Factor, The Island with Bear Grylls, Extreme Fishing, and Hardcore Pawns.
Fans of local scripted content can tune in to the Aussie Drama FAST channel and watch Puberty Blues, Rush, Party Tricks and Claudia Karvan’s classic The Secret Life of Us.
Australian 1980s soap opera Prisoner (pictured) and American reality show Wicked Tuna each have a single channel dedicated to them on 10Plays FAST channels
There is also a children’s channel with Paw Patrol, Blaze and Dora the Explorer.
And Lionsgate has provided a dedicated movie channel called Moviesphere.
There is an Cartoons channel, featuring the classic Ren and Stimpy series, and a True Stories channel, where fans can watch reality series Nightmare Next Door, Death Row Stories, I Shouldn’t Be Alive, and Declassified.
Channel 10 also announced that it would launch three more FAST channels for 10Play starting December 12.
US favorite Baywatch (pictured) is now available on a destination channel on 10Play
These will be a channel dedicated to Merlin, The Challenge (USA) and The Shores: Geordie Shore.
It comes after Channel 10 has suffered a disastrous year in ratings combined with a series of high-profile departures of its top talent.
Since October 10’s flagship current affairs show The Project has seen Carrie Bickmore, Lisa Wilkinson and Peter Helliar quit.
Meanwhile, FAST franchise channels include Survivor (Australia, New Zealand and South Africa), MasterChef (Australia, pictured and US) and Total Wipeout (UK, Australia, Canada).
The network’s investment in reality television has also been a success in 2022, with shows new and old slumping in ratings. Three new hyped shows: The Challenge, The Real Love Boat and The Traitors flopped.
Worse still was 10 News First: Breakfast, which recently set a new record for the lowest-rated program in Australian television history.
However, the network did produce some reality hits thanks to Australian Survivor, The Masked Singer Australia and Hunted.
Survivor (pictured) now has his own FAST channel on 10Play